Jonathan Ranger — May 14, 2020 I must admit, I was concerned this article might appear self-serving. With the many inspiring stories of self-sacrifice, it is natural to contemplate our place in the crisis and to search for the greater meaning in our work. I have also witnessed many brands struggle – I’ve spent hours … Continue reading E-Commerce Marketing Reimagined: Maintaining Connections During COVID-19
Erin McDonald — May 15, 2020 The COVID-19 pandemic has disrupted a lot of things, and it’s had a profound impact on online marketing. While more people than ever before are turning to the internet in the wake of social distancing, those people are concerned about their finances and future and aren’t spending as much. … Continue reading Online Marketing Strategies During COVID-19
Blair Nicole Nastasi — May 15, 2020 When a crisis emerges, leaders often tell everyone around them not to panic. Unfortunately, this almost always has the opposite effect. If someone tells you not to panic, you immediately want to know what the problem is and why you should be panicking. What people are experiencing in … Continue reading 3 Leadership Challenges Arising From COVID-19 (And How to Overcome Them)
Ellen Huxtable — May 13, 2020 The business world has been thrust into a new era – that of COVID working from home. Our Not-So-Distant Past It has been an eternity since mid-March. For many, the routine of a rush hour commute, office hours and corporate structure was replaced overnight with working from home and … Continue reading Reinventing Business: 7 Tips for Working from Home During COVID-19
Anjan Pathak — May 12, 2020 Millions of workers in China had worked from home for most of February, which was a new experience for many. Now many have returned to the workplaces, with reduced working hours and pay. Still, today, going back to work requires a lot of mental effort. COVID-19’s existence is in … Continue reading 5 Things to Consider Before Bringing Your Employees Back to the Office After COVID-19 Lockdown
Joe Martinez — May 11, 2020 As COVID-19 hit the country, brands have shifted their approach marketing to potential customers. Many accounts have seen a decline in conversions because it may not be the best time for individuals or companies to purchase a specific product or service. That being said, brands are still marketing with … Continue reading 4 Tips for YouTube Advertising During COVID-19
Gary Simpson — May 8, 2020 The global viral pandemic has flipped the script for multiple industries; airlines, banks, high-street stores, and manufacturers have been forced to close shop. As the year unfolds, it has had a detrimental impact on the economy and many businesses are suffering. A recent survey conducted by Orbit Media shows … Continue reading How Your Small Business Can Get a Head Start on Marketing When COVID-19 Is Over
Susan Friesen — May 5, 2020 Useful Paid Advertising Campaign Strategies If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively. On the one hand, people are home more, and doing virtually everything online. But many people are reducing what they spend because … Continue reading Your Guide to Paid Marketing During COVID-19
Dr. Kathleen Allen — May 8, 2020 Nature is rarely at rest. It resets itself on a continual basis. This adaptive cycle can be thought of like an infinity loop resting on its side. At the top left of the arc is a phase of exploration, learning and discovery. From there the cycle moves seamlessly … Continue reading Adapting to Change and Challenges in the Time of COVID-19
Emily Stephens — May 7, 2020 This is going to be a transformational year in Google Ads in ways that weren’t predicted at the close of 2019. For businesses that are in a position to keep their doors open and continue business as usual during COVID-19, this is the time to run a strong Pay-Per-Click … Continue reading How to Run a Successful PPC Campaign During COVID-19
