Tag Archives: COVID19

Email Flies: Engagement Rises By 200% During COVID-19 Pandemic

Email Marketing Tools

Email Flies: Engagement Rises By 200% During COVID-19 Pandemic by Ray Schultz , Columnist, May 26, 2020 Email response is rising even while website traffic is declining during the pandemic, according to a study by Glance Inc., a firm that offers metrics-reporting for digital marketers.  There has been a 200% surge in email marketing engagement, … Continue reading Email Flies: Engagement Rises By 200% During COVID-19 Pandemic →

Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

Event Marketing

SMBs spend billions annually on digital advertising and marketing services. Greg Sterling on May 26, 2020 Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. … Continue reading Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses →

8 Experts on When & How to Ramp Up Your Ad Spend During COVID-19

Advertisement Industry

Céillie Clark-Keane — May 25, 2020 At the beginning of May, our data showed that PPC accounts were rebounding after the initial impact of COVID-19. That’s good news for the online advertising industry—and the economy—but it’s hard to tell what that means for your account. The question of when to start advertising online again seems … Continue reading 8 Experts on When & How to Ramp Up Your Ad Spend During COVID-19 →

Ways to Plan Employee Engagement During the COVID-19 Pandemic [Infographic]

Employee Engagement

Chanakya Kyatham — May 23, 2020 The COVID-19 Pandemic is a World Health Emergency of a kind that the world hasn’t seen in almost a century. A dangerous and often lethal virus that spreads rapidly – through the rich and the poor, through the different races of the world, not restricting itself to any country … Continue reading Ways to Plan Employee Engagement During the COVID-19 Pandemic [Infographic] →

The 7 Best Tools for Adjusting Your Workplace to a Post COVID-19 World 

World Level Crisis

Jay T. Ripton — May 25, 2020 COVID-19 has caused an unprecedented shift in America’s work habits, with millions of people forced to work remotely since the crisis began. But research suggests that this change may last well beyond the pandemic. According to a survey by Gartner, more than 70 percent of business leaders questioned … Continue reading The 7 Best Tools for Adjusting Your Workplace to a Post COVID-19 World  →

3 Ways to Encourage Remote Workers to Create Work-Life Balance During COVID-19

Work-Life Balance

Deborah Sweeney — May 22, 2020 As COVID-19 continues, leaders are getting creative in their efforts to engage and connect with remote employees. Many teams participate in Zoom happy hours; respond to fun questions posted in Slack, and join in email threads featuring funny memes and GIFs. What makes this particular era of remote work … Continue reading 3 Ways to Encourage Remote Workers to Create Work-Life Balance During COVID-19 →

How Ad Tech Can Enhance the Home Delivery Experience During COVID-19 and Beyond

Delivery Services

Ben Mathúin — May 21, 2020 For many of us, our shopping habits have been forced online. The stay-at-home orders, radical shifts in demand, undersupplied distribution channels, and difficulties with supply chains have disrupted our usual behaviors and required us to shop in new ways, and away from brick-and-mortar locations. Even before the dramatic changes … Continue reading How Ad Tech Can Enhance the Home Delivery Experience During COVID-19 and Beyond →

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