by Tricia Morris April 13, 2016 Follow @paratureApril 13, 2016 As any brand or organization that’s implemented a customer self-service offering knows, build it and they will come. But will they be pleased when they get there? Satisfied when they leave? Forrester estimates that an average of $ 22 million is spent annually in unnecessary … Continue reading For Self-Service Success: Focus on Customers First, Not Cost Savings
Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition. Larry Kim on March 24, 2016 at 1:45 pm Are you getting the biggest bang for your AdWords buck? It’s hard to gauge if you’re … Continue reading New benchmarks: Google AdWords cost per acquisition across 20 industries [study]
by Gyles Seward March 24, 2016 Follow @ElementaryDigiMarch 24, 2016 It might be that you’re looking for the next big thing in the world of business. If you saw our previous post, you’ll no doubt be intrigued by the opportunities that e-commerce offers the entrepreneurial spirit. Once you’ve had the rumblings of an idea of … Continue reading The Cost of Building an E-Commerce Store
by Sachin Sharma March 16, 2016 Follow @hireoappMarch 16, 2016 Cash flow represents the amount of money coming into your company and the amount of money going out. It’s extremely important for small businesses. Cash inflow is the core of your company and comes from different sources – payments from customers, interest on savings or … Continue reading 5 Tips For Cutting Cost and Improving Profitability
by Tracy Mallette March 10, 2016 Follow @tracymalletteMarch 10, 2016 As a marketer, you do a lot. You’re responsible for branding, collateral, brand awareness, events, partnerships, capturing and nurturing leads, email, social media, content, SEO, advertising, analytics and more. Whew! That’s a lot – but it’s what you’re good at and what you love (well, … Continue reading What Is The Cost Of A Hacked Website?
by Ray Wang March 2, 2016 Follow @SmarttCanadaMarch 2, 2016 According to Bloomberg, 8 out of 10 new businesses fail within the first 18 months. It’s not good enough to have faith in the value of your offerings. You need to know when something isn’t working and take countermeasures quickly. You need to understand what … Continue reading Retail Store vs Ecommerce: A Cost Analysis
Columnist CJ Arseneau discusses how call tracking can help you understand the value of calls in your search program and lower your customer acquisition costs. CJ Arseneau on February 29, 2016 Proof of performance, attribution and lead acquisition costs are some of search marketers’ biggest challenges. Search marketing programs are generating leads, but how can … Continue reading 5 Ways Calls Can Reduce Search Marketers’ Cost Per Lead
by Jesse McFarland February 11, 2016 Follow @jessemcfarlandFebruary 11, 2016 SEO is free, but is it really free? It is well known that search engine optimization requires some sort of investment. If a business owner wants to have tangible SEO results like an increase in search engine/Google rankings or they want more traffic to their … Continue reading Small Business Marketing: How Much Does SEO Cost?
by Rachel Serpa February 9, 2016 Follow @gigyaFebruary 9, 2016 With the invalidation of the EU-US Safe Harbor agreement in October 2015, privacy compliance has been top of mind for businesses and consumers alike. Focus on privacy can only be expected to intensify with constantly evolving policies being put into place by various lawmakers, social … Continue reading The Cost of Non-Compliance: Putting a Price on Privacy
by Personal Branding Blog February 6, 2016February 6, 2016 A solid website is just the beginning step to attracting leads that can be converted into sales. The goal is to bring visitors back with referrals, and you don’t need to have a big budget to accomplish this. What type of website attracts brand ambassadors? It … Continue reading Low Cost Website Traffic Strategies for Your Personal Brand
