Mike McMinn — January 15, 2017 Follow @MyHubIntranet— January 15, 2017 Most of us already utilize self-service portals every day without giving it a second thought: think online banking, flight and travel reservations or booking tickets to concert and shows. It’s no wonder then that employee self-service is an increasing trend seen in many organizations. … Continue reading Employee Self-Service Portals: How To Generate Cost Savings & Increased Productivity
Stephen Claridge — December 15, 2016 — December 15, 2016 What is Cost Per Acquisition? The CPA (cost per acquisition) metric simply looks at the cost of getting someone to do what you desire whether that be a sale, sign-up, email submission, etc. As a Search Engine Marketing specialist, I will consider CPA’s role in … Continue reading How to Find & Improve Your Cost Per Acquisition in PPC
Dennis Yu — December 14, 2016 Follow @dennisyu— December 14, 2016 You probably know some people that endlessly brag about acquiring Facebook fans for pennies. Don’t listen to them. Sure, having a lot of fans is great, but how do you drive down the cost per fan while increasing the quality of fans? We had … Continue reading 6 Simple Steps to Lower Your Cost Per Facebook Fan
Karen Repoli — December 9, 2016 Follow @karenrepoli— December 9, 2016 Whether you’re a new business owner or a veteran, you are probably looking for the most effective free or low-cost methods for marketing your business. You can have the best product or service in the world but it does no good if people don’t … Continue reading 8 Free (or Low Cost) Online Marketing Tactics
by Amanda OliverOctober 19, 2016 One of the things we pride ourselves on here at OrionCKB is that we’re always staying ahead of the latest Facebook Ad features. Why should you care about that? Because it means if we see something working well, we can make sure our clients are some of the first to … Continue reading 56% CPA Reduction: A Comparison of Average Cost vs. Maximum Cost Bids
by Robert Weiss Follow @nycvideomktgOctober 18, 2016 If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision-making criteria. Business video production services are a professional service and just like … Continue reading Cost Areas that Make Up a Business Video Marketing Communication
By Mandy Boyle October 10th, 2016 If you would have asked a small business owner 10-20 years ago, “What’s your greatest challenge to getting found by new customers?” She may have said something about how her location could be better or he may have replied that his newspaper ad could be bigger. Today, it’s an entirely … Continue reading 5 Local SEO Pitfalls That Can Cost You
by Emma Hart Follow @TheSearchPartySeptember 14, 2016 Filling a vacancy might be urgent. Sometimes, the temptation to get warm bodies in can be irresistible. However, the costs associated with that one hire can be far greater than you realise. Poor recruitment outcomes might end up costing a business far more than if it had left … Continue reading How Much The Wrong Hire Will Actually Cost You
By Robert Brady August 8th, 2016 If you’ve been an advertiser in AdWords for more than a few months you have likely noticed that over time your cost-per-click (CPC) has increased, even for the same average position on the exact same keywords. This can be a major frustration for many advertisers and begs the question “Will … Continue reading How Expensive Will The Cost Per Click On My Google Adwords Keywords Eventually Get
Some industry experts may advise advertisers and agencies to “hold out” for 100% viewability on their media buys, but contributor Keith Pieper says it’s not worth it and proposes a different path. Keith Pieper on August 3, 2016 There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent … Continue reading Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)
