Some industry experts may advise advertisers and agencies to “hold out” for 100% viewability on their media buys, but contributor Keith Pieper says it’s not worth it and proposes a different path. Keith Pieper on August 3, 2016 There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent … Continue reading Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)
by Nick Heer July 29, 2016July 29, 2016 It is common to overlook the social sharing counts on your pages when you’re moving from one domain to another or migrating to HTTPS, particularly on blog posts. Those little numbers beside the icons may seem trivial, but social proof remains a key indicator of reputability and … Continue reading Losing Your Social Sharing Counts Could Cost You
by Laurie Sullivan, Staff Writer @lauriesullivan, July 28, 2016 Marketers strive to understand the interests, needs and expectations of people that use Facebook and Instagram to plan their media spend, but measuring the effectiveness of cross-platform and cross-channel campaigns has been a bit of a challenge. When it comes to cross-platform measurement, 35% of advertisers … Continue reading Consider Cost Per Outcome When Optimizing Audience Buying On Facebook, Instagram
by Hana LaRock July 22, 2016July 22, 2016 It’s not always easy to avoid common email mistakes. Companies are bound to make errors once in awhile. The good thing is that with the proper software, you can analyze your emails and understand what worked, and what cost you. If you’re new to email marketing or … Continue reading 5 Email Mistakes That Can Really Cost You
by Salil Gupta July 20, 2016July 20, 2016 What if I told you that the call center could be one of the biggest revenue generators in your entire enterprise? Today, the call center is seen by many COOs as a cost of doing business – a necessary evil – rather than as a revenue-generating group. … Continue reading 3 Steps To Turn Customer Care From Cost Center To Profit Center
by Justin Herring July 6, 2016 Follow @justincherringJuly 6, 2016 If you are a business owner who has exhausted the traditional marketing solutions for your business, then you are perhaps a little fed up spending your business’s hard earned money on advertising that either yields little results or is incredibly hard to measure the impact … Continue reading SEO Cost: Why Premium SEO Is Cheaper In The Long Term
by Christopher Moore June 28, 2016 Follow @cjmooreJune 28, 2016 Crowdfunding is a great way to secure funding for your album, art project, film, business idea, tech product, or whatever project you have in mind. But this doesn’t mean that there aren’t costs associated with running a crowdfunding program. What this means is that you … Continue reading How Much Does It Cost to Run a Crowdfunding Program
by Gregg Litman June 28, 2016June 28, 2016 Believe it or not, I get asked many more questions about estimating the cost of video production than I ever get asked about storytelling styles or production techniques. I’d like to think people understand that visual storytelling is a complex set of skills that takes years to … Continue reading Why Estimating Your Video Production Cost is a Lot Like Buying a Car
by Mark Courtney June 5, 2016June 5, 2016 As individuals, many of us prefer to focus our energy on one task at a time. It’s a good impulse: Given all of the distractions we face, accomplishing one to-do at a time makes it easier to ensure we actually finish what we start. In the nonprofit … Continue reading Why ‘Cost Analysis’ is the Most Important Area of Improvement for Nonprofits
By Dave Snyder May 25th, 2016 Blogging consistently is hard, which is why most people don’t. Most people quit blogging in the first 3 months. The key to blogging, is writing. If you can write consistently, you’ll always have content and therefore a blog. While most people believe that blogging consistently is about constantly churning out … Continue reading 13 Tips To Blog Consistently – But With Minimal Cost Effort
