Tag Archives: cost

The Magic of Custom Web Design (& the Cost of Web Design Today)

by Jess Hall February 1, 2016 Follow @ImageWorksFebruary 1, 2016 We get this question every day: “How much does a new website cost?” But it’s impossible to have just one answer. Websites aren’t like pencils or hammers. Each site is handcrafted according to a business’s unique needs. Some clients just want a platform to publish … Continue reading The Magic of Custom Web Design (& the Cost of Web Design Today)

How to Find Your Customer Lifetime Value to Customer Acquisition Cost Ratio (LTV:CAC)

by Dustin Hall January 22, 2016 Follow @MrDustinHallJanuary 22, 2016 Do you know the value of your customers? More specifically, do you know the value of your customers throughout their lifetime with you as it compares to what you spent to gain those customers? I know, I know…we should all place the highest value on … Continue reading How to Find Your Customer Lifetime Value to Customer Acquisition Cost Ratio (LTV:CAC)

Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016

Increasingly, advanced bots seek to replicate human behavior patterns. Greg Sterling on January 19, 2016 Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are winning the battle against “basic bots,” they’re losing against more sophisticated bots, according to a new study … Continue reading Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016