Dr. Mark CamilleriJuly 1, 2015 Businesses are capable of implementing responsible behaviours as they pursue their profit-making activities. A thorough literature review suggests that many academic articles have dedicated their energies on organising and evaluating the evidence to establish a link, usually through regression analysis between corporate social responsibility (CSR) or corporate social performance (CSP) … Continue reading CSR2.0 – The Corporate Sustainability & Responsibility Agenda
Tag Archives: Corporate
Producing Corporate Video? Follow LinkedIn’s Lead
Bryan BolanJune 23, 2015 I recently came across LinkedIn’s Sales Navigator lead generation tool and was most impressed with their video production promoting the app. Simply put, this is how it’s done. LinkedIn was able to bring the human element to their corporate videos by being empathetic (bringing out the emotion) and real (always having … Continue reading Producing Corporate Video? Follow LinkedIn’s Lead
5 Tips for Better Corporate Video Viewability
Bryan BolanJune 20, 2015 Google recently conducted a study to better understand video ad viewability. Yes the study is based on online video advertising but there’s not much difference when it comes to corporate video production and it’s viewability on your website. Your videos need to be easily accessible. Unfortunately I see far too many … Continue reading 5 Tips for Better Corporate Video Viewability
5 Essential Corporate Video Tips For Creating Amazing Video
Edward GeorgeJune 17, 2015 Are you struggling to know where to start when it comes to corporate video? In this guide I run through the top 5 corporate video tips which I think you should consider when you are looking to produce your own corporate video. Corporate Video is Fun! Do you think of video … Continue reading 5 Essential Corporate Video Tips For Creating Amazing Video
How Much Does a Corporate Video Production Cost?
Robert WeissJune 10, 2015 It’s the age old question, “how much is this video production going to cost?” And unfortunately this either makes people stop thinking about the phenomenal ROI that corporate video production will have for their business or they think that their smart phone will get them a professional business video that matches their … Continue reading How Much Does a Corporate Video Production Cost?
To Redesign Or Start Fresh? The Key Question For Corporate Websites
Aaron ShaplandJune 3, 2015 Where To Begin As with any new project, you should start with a few questions to set the baseline. Some that can help frame your direction include: How long ago was your website built? What technologies does it use, and are they still considered best practice? Is it responsive (mobile-friendly)? Is … Continue reading To Redesign Or Start Fresh? The Key Question For Corporate Websites
How Sharp Brands Handle a Corporate Crisis in the Social Media Age
Bill FaethMay 27, 2015 Not every organization will face a crisis. From offensive social media posts to offline crises, such as data breaches, a simple mistake can immediately place a company squarely in the spotlight. Many of the countless high-profile social media crises of the past several years surround poor employee or managerial judgement. This … Continue reading How Sharp Brands Handle a Corporate Crisis in the Social Media Age
How to Make Your Corporate Blog More Interesting and More Successful
Jessica MehringMay 11, 2015 No matter the size of your company, having a blog is beneficial for so many reasons. A blog helps you: Share your expertise with your target audience Build your company’s credibility Get found in search engines Build your brand Communicate with customers Move visitors down the sales funnel For some reason, … Continue reading How to Make Your Corporate Blog More Interesting and More Successful
Developing A Powerful Corporate Story
Bryan BolanApril 15, 2015 Corporate doesn’t have to be so corporate. I coined that phrase when I started b-Mc creative and believe in it now more than ever. Years ago when corporate video production began the concept was pretty simple, just talk about yourself. Granted, it is a lot of work and the bigger brands … Continue reading Developing A Powerful Corporate Story
5 Metrics That Will Increase CEO Interest in the Corporate Blog
Sarah GreesonbachApril 15, 2015 CEOs are notoriously numbers driven. They care about numbers and results, not editorial schedules and topic brainstorms. And the only thing the want to know about the corporate blog is that it drives growth in reach, conversions, and the bottom line. As a marketer, it’s up to you to translate the … Continue reading 5 Metrics That Will Increase CEO Interest in the Corporate Blog
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