by Arik Hanson November 9, 2015November 9, 2015 Ran into an interesting situation recently with a client. Part of our work is media outreach. So, not surprisingly, one way we’re staying connected with reporters is through Twitter. We developed the requisite Twitter lists. Researched them inside and out. And started “engaging” (i.e., monitoring and looking … Continue reading Engaging Media on Twitter: Through Personal or Corporate Accounts?
Arik HansonOctober 14, 2015 When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Good story. Great, model employee. Driving traffic to the website. All good things. Except, the Pella folks forgot to amplify the content. 637 views and 36 likes ain’t gonna cut it folks. We also … Continue reading 7 Creative Ways to Promote Your Company’s Corporate Volunteer Efforts
Olatunde AdedejiSeptember 21, 2015 I have had the privilege to interact with some of our clients who have reached the “I want a website phase” in their business. Nobody even sold them the idea. It has dawned on them that having a website and tools to measure website success is business imperative. Business goals are … Continue reading The Smart Entrepreneur: How a Website Is Used to Achieve Corporate Goals and Objectives
Arik HansonSeptember 18, 2015 For years, what’s been beaten into our head? Drive all social traffic back to our corporate blog and/or web site. We own that content. We can drive leads on our site. We can track user behavior more accurately. Drive all social traffic back to our corporate blog and/or web site. And, … Continue reading Is the Corporate Blog Still Content Marketing’s “Home Base”?
Len AprilSeptember 18, 2015 Corporate recruiters and HR leaders have it rough these days. Unfilled job openings continue to impact employers, complicated by a scarcity of needed skills. Candidates command more power in choosing their next employers, and they’ve become more selective. The insecurity left in the wake of the recession has made established employees … Continue reading Corporate Recruiting Today: The Pandora’s Box Of Hiring
Edward GeorgeSeptember 3, 2015 So you want to produce a corporate video? Great idea! Corporate video is the most powerful marketing and communications tool available to any business and is far too often underutilized and discarded due to businesses mistakenly thinking it is expensive and overpriced. With video increasing some businesses sales such as stacksandstacks.com … Continue reading Do You Want to Save Money On Corporate Video Production?
Gail OliverAugust 27, 2015 If you really want to guarantee big sales this holiday season, one market you’ll want to consider targeting is the corporate market, and you will want to start preparing for it now. According to a report from the Advertising Specialty Institute (ASI), last year companies were planning to spend $ 43 … Continue reading Want Big Sales This Holiday Season? Target the Corporate Gift Market
Edward GeorgeAugust 10, 2015 Have you ever considered corporate video production and then disregarded it due to feeling it is expensive and overpriced? Well, you’re not alone. Many business owners often share the common misconception that high quality video is very expensive. But it does not have to be; with recent advancements in video technology, … Continue reading How Much Does Corporate Video Production Really Cost?
Personal Branding BlogJuly 25, 2015 One of the most common things I hear from people is … Should I start a blog? There is no simple answer. However, over the years I have boiled down my thinking to 5 things to consider before starting a (corporate) blog. Note: I put the word “corporate” in parentheses. … Continue reading 5 Questions to Ask Before Starting a Corporate Blog
Edward GeorgeJuly 11, 2015 What is a corporate video? We run through what it is and share some examples to help you understand how and why your business will benefit from it. So just what is Corporate a Video Exactly? In simple terms it is the production of a video by a company, corporation or … Continue reading What Is A Corporate Video?
