by Larry Kim December 15, 2015December 15, 2015 AdWords just unleashed an easier way for the small business to machete its way through the jungle of code typically required to track paid search performance, and it’s called “smart goals.” This is kinda big news for the less-sophisticated advertiser. But, as expected, there’s no shortage of … Continue reading You Might Hate It, But AdWords’ Smart Goals Are Pretty Cool for Certain Advertisers
by Elisa Gabbert December 1, 2015 Follow @egabbertDecember 1, 2015 You know how they say you should shake up your work-out routine from time to time to “shock your body”? (Real talk: I never do this.) The same is true of your keyword research routine – changing up your tools is a great way to … Continue reading 3 Cool New Keyword Tools for Generating Content Ideas
Jomer GregorioOctober 6, 2015 One of the best benefits of Digital Marketing is the fact that even small and medium businesses can compete with the big boys – those who have deep pockets for marketing – if they used the right tool to deliver their message to targeted audiences. And one of the tools that … Continue reading 8 Cool Facts about Retargeting You Must Know (Infographic)
Jeff BullasSeptember 25, 2015 Social media seems to have been with us forever. In fact Facebook has turned ten!…that is an eternity in tech. Social media is so old that the fun police have turned up and are threatening to ruin the party. The no rules and the dope smoking, beer swilling social media parties … Continue reading 35 Cool Social Media Facts You Should Not Ignore
Jennifer HanfordJuly 10, 2015 After finally launching their startups off the ground, the next step that most entrepreneurs and small business/startup owners dream of is watching their new businesses grow. Whether a startup grows into a larger SMB (small and medium-sized business) or into a larger enterprise depends upon many different factors. And although some … Continue reading Here We Grow! Cool Tools for Small Business Growth
Brian BurtJuly 9, 2015 Most businesses do work that isn’t very glamorous. That’s not the problem though. The problem is that these companies whose work is a bit dry mistakenly think that their online content and social media has to be equally dry. What results is a whole sea of websites and Facebook pages that … Continue reading 6 Steps to Making Your Boring Business Cool; Strategies for Social Media Online Content
Brian JensenApril 27, 2015 Want to win online? Then there is a lot you can learn from your competitors’ digital marketing strategies, especially those that are currently outperforming you online. Gaining an in-depth understanding into the key strategies being used by your top performing competitors can provide you with the insight and knowledge you need … Continue reading 4 Cool Competitive Analysis Tools Every Digital Marketer Should Use
Pratik DholakiyaApril 3, 2015 The web provides us with a firehose of data and information. The data captured includes: How many visitors to your blog or website, the number of social media shares, what country they visited from and the list goes on and on and on and on! This explosion of data extends into … Continue reading 5 Cool Web Analytics Tools to Spy on Your Website Visitors and Customers
Tim SouloMarch 17, 2015 How many of your website visitors end up on your email list? I’ve tried all sorts of things: popups, slide-in forms, feature boxes, hellobars, etc. But my conversion rate never went beyond 3% (actually 2.67% was my peak value). So when I saw a blogger stating that the average conversion rate … Continue reading How To Increase Your Email Signups By Over 600% Using This Cool Tactic
Marie AlonsoFebruary 6, 2015 Now more than ever, social media and content marketing are driving business branding and lead generation campaigns. Social media for B2B and B2C enterprises of all sizes – especially small businesses – is a highly controllable and low cost platform for content marketing promoting brand engagement, client recruitment and even customer … Continue reading Social CRM: Cool Tool for Driving Content & Brand Marketing
