Tag Archives: cool

4 Cool Ways CPG Companies Are Innovating With Direct-To-Consumer

by Denise Chan Follow @denisechan26August 20, 2016 Remember a simpler time when supermarket aisles were lined with coupon “blinkie machines”? When 30-second commercials with catchy slogans like “Frosted Flakes. They’re grrreat!”, or “Mentos, fresh and full of life”, had a magical pull that made us add a box or an extra roll to our purchase … Continue reading 4 Cool Ways CPG Companies Are Innovating With Direct-To-Consumer

You Might Hate It, But AdWords’ Smart Goals Are Pretty Cool for Certain Advertisers

by Larry Kim December 15, 2015December 15, 2015 AdWords just unleashed an easier way for the small business to machete its way through the jungle of code typically required to track paid search performance, and it’s called “smart goals.” This is kinda big news for the less-sophisticated advertiser. But, as expected, there’s no shortage of … Continue reading You Might Hate It, But AdWords’ Smart Goals Are Pretty Cool for Certain Advertisers

Here We Grow! Cool Tools for Small Business Growth

Jennifer HanfordJuly 10, 2015 After finally launching their startups off the ground, the next step that most entrepreneurs and small business/startup owners dream of is watching their new businesses grow. Whether a startup grows into a larger SMB (small and medium-sized business) or into a larger enterprise depends upon many different factors. And although some … Continue reading Here We Grow! Cool Tools for Small Business Growth