Facebook Lead Ads is a unique form of Facebook advertising that can help you generate leads right from the News Feed. But how do Facebook Lead Ads work and can they actually help your marketing?
Here are three things you may not know about running Lead Ads on Facebook:
1. It Takes Two Taps to Convert a Lead
One of the best things about Lead Ads is that it makes it extremely simple for users to submit an inquiry from a form within your Facebook ad. When a user taps or clicks on your ad’s Call to Action, they see a form that is already populated with contact information they’ve provided to Facebook, like their name and email address. And with one more tap, they’re done! Because they don’t have to take extra time to fill in this information and can submit their inquiry to your business without leaving Facebook, Lead Ads can increase conversions for your business.
2. You Can Customize the Information You Want to Collect
In order to get the most relevant and detailed information from your leads, you can customize the form questions when setting up your Lead Ads campaign. For example, if you own a car dealership, you may want to create a form field that asks users what type of vehicle they’re looking for. The ability to customize some of your fields allows you to collect details that will help you determine the quality of the lead and follow up with the exact information they’re looking for.
3. ReachLocal Delivers Facebook Leads to Your Email Inbox
When you run a Lead Ads campaign with ReachLocal, your Facebook leads are sent right to your email inbox, so you can check for new leads without logging into Facebook, which means you can follow up with new leads even faster. And, if you use ReachEdge, your Facebook leads are also delivered straight to your ReachEdge lead inbox. This allows you to manage your Facebook leads, along with your other marketing leads, from one central dashboard.
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