One of the best benefits of Digital Marketing is the fact that even small and medium businesses can compete with the big boys – those who have deep pockets for marketing – if they used the right tool to deliver their message to targeted audiences.
And one of the tools that got a lot of digital marketers excited is retargeting. Some may already be familiar with this concept if they happen to chance upon Google’s Remarketing. This is basically using an online user’s browsing behavior to retarget ads they may have previously seen or encountered.
This strategy is in line with basic consumer behavior. Previous studies show that only two percent of first-time website visitors convert. Retargeting however, will give the website or an online store another chance to market to the remaining 98% – in a bid to solicit a more favorable action the second time around.
With such potential for retargeting, it would not come as a surprise that more and more digital marketers turn to retargeting to get better results, as reported by eMarketer.com. In their report, they highlighted that as much as 88% of survey recipients used retargeting, and 56% more are planning to start a campaign this year and beyond.
This and some other cool facts about retargeting are presented in the following:
- Retargeting Performs Equal or Better than Search
According to recent studies, it was established that retargeting can actually deliver better or equal performance than other channels like display ads, email and search, according to the State of the Industry report by AdRoll.
- Retargeting Boosts Performance of Other Marketing Channels
While retargeting delivers better results than search, email and other display advertising, it can also improve the performance of these marketing channels. according to the State of the Industry report by AdRoll. According to the report, retargeting boosts search performance by 74%, email performance by 68% and other display advertising by 61%.
Want to know some other cool facts about retargeting? Then check-out the infographic below!
Embedded from CJG Digital Marketing.Digital & Social Articles on Business 2 Community