Tag Archives: Cookies

The death of cookies and the threat to digital marketing

Digital Marketing Trends

The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that happen. Kim Davis on August 18, 2020 “The pressing issue is that there will be significant disruptions in how business is done in addressable media. Proper solutions need to be devised that enable the economic model of digital … Continue reading The death of cookies and the threat to digital marketing →

Will location data rise as cookies crumble?

Location Marketing

Factual’s new Data Enrichment offers brands additional insights about their own customers based on real-world behaviors. Greg Sterling on January 16, 2020 at 12:23 pm Location data provider Factual is launching a new product called Data Enrichment, which supplements first-party data with additional audience insights built on mobile-location and real-world behaviors. The company says this … Continue reading Will location data rise as cookies crumble? →

What the Death of Browser Tracking Cookies Means for Marketers: Part 1

Marketing Tools

Owen Ray — June 1, 2019 Follow @invoca — June 1, 2019 Goumbik / Pixabay The tracking cookie is crumbling and it’s about to make a big mess for marketers. Cookies are the most ubiquitous method for tracking consumer behavior and gathering data, and they’re used by nearly all adtech and martech platforms. Smart cookie-blocking … Continue reading What the Death of Browser Tracking Cookies Means for Marketers: Part 1 →

Contextual audience targeting: Pivot your audience strategy from cookies to content

Content Optimization

Here are four steps for advertisers and publishers to establish and execute a GDPR-safe, contextually-based audience targeting strategy. Keith Pieper on May 7, 2019 The 2018 European Union’s General Data Protection Regulation, or GDPR, started the snowball of data tracking and privacy regulation in the United States, all but killing off what we know as … Continue reading Contextual audience targeting: Pivot your audience strategy from cookies to content →

Consumers Press Case Against Turn Over ‘Zombie’ Cookies

Consumer Engagement

Consumers Press Case Against Turn Over ‘Zombie’ Cookies by Wendy Davis  @wendyndavis, June 14, 2018 Two New York residents who are suing Turn argue in new court papers that they should be allowed to proceed with allegations that the ad company violated their privacy by using a controversial tracking technology to recreate deleted cookies. Turn … Continue reading Consumers Press Case Against Turn Over ‘Zombie’ Cookies →

Turn Asks Judge To Dismiss Suit Over ‘Zombie’ Cookies

General

Turn Asks Judge To Dismiss Suit Over ‘Zombie’ Cookies by Wendy Davis  @wendyndavis, May 18, 2018 Ad company Turn is seeking dismissal of a lawsuit accusing it of using a controversial tracking technology to recreate cookies that users deleted. The company — which previously settled Federal Trade Commission charges related to its tracking technology — … Continue reading Turn Asks Judge To Dismiss Suit Over ‘Zombie’ Cookies →

64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers

Statistics

64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers by Laurie Sullivan  @lauriesullivan, March 28, 2018 An ad-serving firm analyzed 20 advertisers and more than 5 billion impressions in fourth-quarter 2017, and found 64% of their tracking cookies were either blocked or deleted by web browsers. The rejection rate on mobile devices was higher — … Continue reading 64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers →

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