Tag Archives: Converts

Awesome 5-Step Guide to Making an Explainer Video That Converts

by Andre Oentoro Follow @breadnbeyondSeptember 21, 2016 When it comes to having an explainer video that boosts your overall conversion, planning, execution and timing are everything. For starters, you’ll have to understand the explainer video’s purpose: to grab the audience’s attention in the first 10 seconds, and in another 50 seconds or so, to hit … Continue reading Awesome 5-Step Guide to Making an Explainer Video That Converts →

How to Optimize a Mobile Landing Page that Converts

Website Mobile

by shanebarkerAugust 11, 2016 Have you ever needed to ‘pinch and zoom’ to resize content while doing some online browsing on your phone? It’s likely that you’ve landed on a non-mobile-optimized page and quickly left. It’s a frustrating and disappointing experience—text is hard to read, images are hard to click, and buttons and links are … Continue reading How to Optimize a Mobile Landing Page that Converts →

6 Tips To Help You Design A Landing Page That Converts

Website Landing Pages

by Camille FrancAugust 21, 2016 There’s a lot of confusion over the “ideal” landing page conversion rate. In reality, a good conversion rate depends a great deal on your goals, your target audience, and your industry. Search Engine Land performed a detailed study in 2014 and found that: 25% of the landing pages it reviewed … Continue reading 6 Tips To Help You Design A Landing Page That Converts →

Create a Website Call to Action that Converts

Call To Action

by Debra Murphy February 20, 2016 Follow @MasterfulMktgFebruary 20, 2016 People spend most of their marketing effort driving visitors to their website. But getting people to your website is just the first step. Once they arrive, do they convert into quality inbound leads? If not, you most likely need to incorporate a strong website call … Continue reading Create a Website Call to Action that Converts →

YouTube Analytics: 3 Steps To Create Content That Converts

YouTube

Kara BurneyNovember 2, 2015 So you want to expand your brand to YouTube. Congratulations! It’s a smart decision for myriad reasons. A strong YouTube presence can: Boost the discoverability of your brand: YouTube is the second-largest search engine, with more searches than Bing, Yahoo!, and AOL combined. In fact, 17% of all Internet traffic flows … Continue reading YouTube Analytics: 3 Steps To Create Content That Converts →

When “Free” Converts (and When It Doesn’t)

Conversion Rate Optimization

Alex BirkettOctober 24, 2015 If I asked you, “what’s the most persuasive word in the English language,” what would you say? Many would say “free” – and that may or may not be accurate. It’s one of those CRO ‘best practices’ that is often repeated but rarely discussed in detail. There are studies that support … Continue reading When “Free” Converts (and When It Doesn’t) →

6 Actionable Strategies For a Homepage that Actually Converts

Website Landing Pages

WishpondSeptember 12, 2015 Homepages are perhaps the most important page on your website. After all, they’re the welcome mat to everything else. And it doesn’t matter if you have the greatest blog in the world or the best product ever invented; if visitors don’t go past your homepage they won’t see any of the rest. … Continue reading 6 Actionable Strategies For a Homepage that Actually Converts →

How to Create Video Content That Converts

Conversion Management

Nancy LibermanSeptember 5, 2015 Do you ever wonder why some videos go viral and others die on the vine? What if you spend significant time and resources creating a great concept, and even better content, and nothing happens? Understanding what makes a video convert is critical, and we have some pointers to share: CONTEXT Before … Continue reading How to Create Video Content That Converts →

How To Build A Website That Converts

Leads Conversion

Eric NgApril 7, 2015 One question you need to ask yourself: is my website helping me drive sales? If your answer is yes, then are you measuring your ROI to see what key campaign drivers are generating these sales? If your answer is no, then what are you waiting for? Your website is the most … Continue reading How To Build A Website That Converts →

9 Critical Design Elements of a Landing Page that Converts

Web Management Guidelines

By Alex Charalambous, Published November 6, 2014 Landing pages are an essential part of content marketing and lead generation. Creating landing pages for each campaign or premium content offer allows you to more effectively convert website visitors into leads by simplifying the offer process and eliminating distractions. And the design of your landing pages is … Continue reading 9 Critical Design Elements of a Landing Page that Converts →