Mordecai HoltzJuly 19, 2015 According to research, on average an e-commerce company can spend $ 92 on driving traffic to a website, while only spending $ 1 to convert that traffic into an actual sale! In many ways, the e-commerce business is prioritizing site traffic over site conversions. Investing in roads to build a city is … Continue reading 3 Great Solutions to Increase Onsite Conversions
Advertisers will be able to measure conversions from display ads when users navigate between apps and the web. Ginny Marvin on July 14, 2015 As apps consume more of our time on mobile devices, Google announced it is plugging what had been a growing gap for many advertisers in its Estimated Cross-Device reporting capabilities for display ads. … Continue reading AdWords Estimated Total Conversions Now Counts Activity Across Apps And Web
Jesse RichardsonJuly 9, 2015 There’s a tendency in ecommerce to forget about specifics, and just get the traffic. It’s a “build it and they will come” type of mentality, and relies solely on the expectation that somehow, someway that traffic will eventually turn into customers. For certainty, unless your website is truly awful, you will … Continue reading 3 Principles for High Conversions on Your Website
Jon KrepsJune 17, 2015 Website traffic may generate sales but it is the conversion rate itself that ultimately determines overall profitability. So while most website owners are positively obsessed with traffic generating strategies (like SEO, PPC, content marketing, social media marketing, etc.), they completely ignore the site’s conversion rate. The biggest reason for this oversight … Continue reading 6 Biggest Mistakes That Kill Website Conversions
Sanjay AroraJune 9, 2015 It’s becoming more and more essential that all ecommerce businesses, regardless of size, implement sophisticated on-site search technology to help their shoppers find the items they want as quickly and conveniently as possible. This is due to a shift in consumer shopping habits, by which internet users have become accustomed to … Continue reading 3 On-Site Search Add-ons Proven to Increase Conversions and Average Order Value
Paula ClaponJune 2, 2015 In trying to fully embrace the inbound marketing philosophy, many marketers have grown somewhat fearful of designing content for selling. Because content marketing’s no.1 rule is “Create valuable, remarkable content”, a lot of the creation efforts are aimed at attracting top-of-the-funnel visitors, while sometimes neglecting middle-of-the-funnel and bottom-of-the-funnel prospects. Inbound marketing … Continue reading Accelerate Middle-of-the-Funnel Conversions
Rachel FosterMay 27, 2015 A blog can be one of your most valuable marketing assets, as it can bring targeted leads to your content and engage them throughout every stage of your sales cycle. Here’s what to include in all of your blog posts to boost your readership, shares, and conversions… Woo-hoo! You’re ready to … Continue reading The B2B Blog Post Checklist: 9 Keys To Boosting Engagement, Shares, And Conversions
Brad JeffersonMay 22, 2015 Are you using video on your ecommerce site? If not, you may be missing out. Research shows that customers make significantly more purchases from sites when product pages feature video. Liveclicker’s Video Commerce Report breaks it down,finding that sites featuring video on the majority of their product pages saw an increased … Continue reading Data-Backed Proof For Why Product Video Drives High Ecommerce Conversions
Sarah BurnsMay 19, 2015 Ads that attract attention and compel searchers to click are more likely to convert. So how do you create ads that do both? Here are 7 key tactics you can leverage in your search campaigns to improve your click-through rates while also increasing conversions. 1. Attract attention with the headline or … Continue reading How To Write Ads for More Clicks and Conversions
Sanjay AroraMay 19, 2015 As smartphones have become an integral part of our daily lives, their impact on commerce – both digital and physical – has been substantial. Today’s shoppers not only save time by using their mobile devices to browse and shop online, but they also use their phones to compare prices and product … Continue reading How To Increase Conversions with Mobile Search
