Tim AshAugust 27, 2015 As marketers, understanding how the brain operates is critical. Technology rapidly changes, but the brain, not so much. In fact, it hasn’t evolved in about 50 thousand years. If we grasp how the brain works, we can leverage its biases and influence people towards our desired conversion action. When presenting choices … Continue reading Simplifying Choices for the Brain to Improve Conversions
Sunny PopaliAugust 27, 2015 In this digital age, almost all of our daily communications lie in the hands of the Internet. From messages, to video calls, to emails and social networking sites, our lives are dependent on it. With all of this conducted through the Internet, it’s not a surprise that the demand for e- … Continue reading Landing Page Design: How to Improve It to Get More Conversions
Lauren ThomsonAugust 26, 2015 While there have never been more opportunities to turn help desk website visitors into loyal customers, you have to make sure your conversion strategy makes the most of those opportunities. Rather than feel bogged down and overwhelmed with your options. 1. Consider Conversion Rate Optimization Skill-Building and Learning If you’ve got … Continue reading 7 Resolutions for Increased Web Site Conversions
Lucas JonesAugust 24, 2015 Landing pages are an important tool for increasing sales to your site. They can target a specific segment of your audience and provide an additional layer of personalization in the customer journey. When landing pages are done well, they generate leads and boost conversion rates. However, landing pages are not always … Continue reading 5 Ways To Increase Conversions On Your Landing Page
Troy HollenbeckAugust 16, 2015 Email and marketing automation software is used to nurture leads and automate your marketing so that you can provide personalized attention to your clients in a scalable way. It also lets you categorize leads in such a manner that you can tell right away whether they are simply “interested” or “sales … Continue reading How Email and Marketing Software Can Improve Your Conversions
iPhone generates 42 percent of opens, but only 18 percent of conversions. Greg Sterling on August 6, 2015 It has been true for some time that the majority of email opens are on mobile devices (roughly two-thirds). However, Movable Ink’s Q2 “US Consumer Device Preference Report” provides some additional nuance on top of that basic … Continue reading Majority Of Email Opens Are Mobile, But Most Conversions On The Desktop
Hazel BoltonJuly 31, 2015 Inaccessible sites lose sales. Let’s look at the numbers: The UK music industry loses 2.5 million ticket sales per year due to inaccessible booking sites. US consumers with vision loss have an estimated $ 175 billion of disposable income. AbilityNet say that ecommerce is losing out £50 billion a year in … Continue reading 7 Ways Form Accessibility Can Boost Conversions
Stacey RudolphJuly 31, 2015 Shopping cart abandonment? Are you concerned why people are not completing their purchases? Well, we might have a thing or two to tell you that might help. Study the following 15 effective checkout optimization tips and watch your conversions grow! Fix Design Loopholes Your buyer’s initial decision – to buy or … Continue reading 15 Effective Checkout Optimization Tips For Better Conversions
Devesh KhanalJuly 26, 2015 If you’re trying to build an audience, you need a laser-like focus on one thing: Increasing email conversions from your blog content. Someone’s inbox is sacred. You can talk to them away from the noise of the internet, in a place they are comfortable. A place where they trust you. Email … Continue reading How I Increased My Email Conversions By 344%
ZOG DigitalJuly 22, 2015 Developing a human presence in today’s digital age can help differentiate your brand and build stronger connections with users. Even large brands like Google have chosen to not take themselves too serious by leveraging clever humor to deliver their industry-leading content and service offerings. Balance your strategy and delivery to provide … Continue reading LOL for ROI: Increase Conversions With Humor
