Nick RojasSeptember 22, 2015 Many businesses — even some large, established brands — make the mistake of using the same landing pages for every entry point, including email, PPC and social. Each entry point, however, requires its own unique landing page. This is never more true than it is for social media. Social visitors are … Continue reading 6 Tips to Improve Conversions
Tim AshSeptember 21, 2015 People always say – ourselves included – that people online have the patience of a lit match. That’s true in a general sense, and that’s how we use it, but if we want to drill down, what people don’t have the patience for is not your site – it’s the excess … Continue reading Minimize Cognitive Load to Maximize Conversions
Julie EllisSeptember 13, 2015 Why do we buy stuff? The psychology of selling hasn’t changed – it is embedded in human behavior and our habits. We buy stuff because it relieves a pain in our life, it appeals to our sense of belonging and it makes us excited. We make that final purchase decision because … Continue reading 5 Practical Ways to Increase Conversions on Your Website
Tim AshAugust 27, 2015 As marketers, understanding how the brain operates is critical. Technology rapidly changes, but the brain, not so much. In fact, it hasn’t evolved in about 50 thousand years. If we grasp how the brain works, we can leverage its biases and influence people towards our desired conversion action. When presenting choices … Continue reading Simplifying Choices for the Brain to Improve Conversions
Sunny PopaliAugust 27, 2015 In this digital age, almost all of our daily communications lie in the hands of the Internet. From messages, to video calls, to emails and social networking sites, our lives are dependent on it. With all of this conducted through the Internet, it’s not a surprise that the demand for e- … Continue reading Landing Page Design: How to Improve It to Get More Conversions
Lauren ThomsonAugust 26, 2015 While there have never been more opportunities to turn help desk website visitors into loyal customers, you have to make sure your conversion strategy makes the most of those opportunities. Rather than feel bogged down and overwhelmed with your options. 1. Consider Conversion Rate Optimization Skill-Building and Learning If you’ve got … Continue reading 7 Resolutions for Increased Web Site Conversions
Lucas JonesAugust 24, 2015 Landing pages are an important tool for increasing sales to your site. They can target a specific segment of your audience and provide an additional layer of personalization in the customer journey. When landing pages are done well, they generate leads and boost conversion rates. However, landing pages are not always … Continue reading 5 Ways To Increase Conversions On Your Landing Page
Troy HollenbeckAugust 16, 2015 Email and marketing automation software is used to nurture leads and automate your marketing so that you can provide personalized attention to your clients in a scalable way. It also lets you categorize leads in such a manner that you can tell right away whether they are simply “interested” or “sales … Continue reading How Email and Marketing Software Can Improve Your Conversions
iPhone generates 42 percent of opens, but only 18 percent of conversions. Greg Sterling on August 6, 2015 It has been true for some time that the majority of email opens are on mobile devices (roughly two-thirds). However, Movable Ink’s Q2 “US Consumer Device Preference Report” provides some additional nuance on top of that basic … Continue reading Majority Of Email Opens Are Mobile, But Most Conversions On The Desktop
Hazel BoltonJuly 31, 2015 Inaccessible sites lose sales. Let’s look at the numbers: The UK music industry loses 2.5 million ticket sales per year due to inaccessible booking sites. US consumers with vision loss have an estimated $ 175 billion of disposable income. AbilityNet say that ecommerce is losing out £50 billion a year in … Continue reading 7 Ways Form Accessibility Can Boost Conversions
