Brad JeffersonMay 22, 2015 Are you using video on your ecommerce site? If not, you may be missing out. Research shows that customers make significantly more purchases from sites when product pages feature video. Liveclicker’s Video Commerce Report breaks it down,finding that sites featuring video on the majority of their product pages saw an increased … Continue reading Data-Backed Proof For Why Product Video Drives High Ecommerce Conversions
Sarah BurnsMay 19, 2015 Ads that attract attention and compel searchers to click are more likely to convert. So how do you create ads that do both? Here are 7 key tactics you can leverage in your search campaigns to improve your click-through rates while also increasing conversions. 1. Attract attention with the headline or … Continue reading How To Write Ads for More Clicks and Conversions
Sanjay AroraMay 19, 2015 As smartphones have become an integral part of our daily lives, their impact on commerce – both digital and physical – has been substantial. Today’s shoppers not only save time by using their mobile devices to browse and shop online, but they also use their phones to compare prices and product … Continue reading How To Increase Conversions with Mobile Search
Katey Ferenzi May 15, 2015 This is the fourth post in our #SellMore series around Conversion Rate Optimization. We’ve explained why conversion rate is important for ecommerce, how to uncover and optimize your conversion funnel, and how to retarget and re-engage those conversions you’re losing (yes, it’s happening to the very best of you). … Continue reading Conversion Rate Optimization: 25 Tips To Improve Conversions And Increase Revenue
Lexie CarboneMay 11, 2015 A strong social presence is crucial to the success of online marketing, and social media is one of the best ways to build that online strength. If you’ve already been publishing content Facebook, Twitter, LinkedIn or other social platforms, you’ve completed the first step. Perhaps you’ve begun building up a decent … Continue reading The Basics of Growing Lead Conversions Using Social Media
Zoe WaldronMay 1, 2015 Last week you learned all about setting up and monitoring Promoted Pins. This week I’ll be sharing how to track your business’ conversions with conversion tracking, the helpful new add-on to Promoted Pins. If you’re interested in tracking how many sales your Promoted Pins lead to, you’ll want to implement conversion … Continue reading How To Track Conversions From Your Promoted Pins
Jessica BowersApril 27, 2015 Choosing Others’ Words Wisely In today’s digital age it is crucial to have a website to support your business. A company website can offer insight to your business’s goods and services, provide contact information for potential customers, share helpful FAQs, and can also be a great way to showcase the experience … Continue reading 5 Must-Know Facts About Customer Testimonials and Web Conversions
Alex LustbergApril 25, 2015 Big data is all the rage in the digital marketing space, and for good reason. Any kind of data that can be crunched, analyzed, and shaped can be used in many different ways to convert a list of contacts into active, engaged customers, which is worth its weight in gold to … Continue reading Best Practices & Tips for Automating Email Marketing Campaigns that Drive Engagement and Conversions
Simon WalkerApril 25, 2015 Instagram is hosting more than 125 million selfies with an addition of 1 million per day. Out of total individual photos shared on Instagram, 1/3rd are from the age group 18-24, all have become selfies now. Big brands like Calvin Klein are prepared to ride in the bandwagon. Have selfies become … Continue reading Track Ecommerce Data And Drive More Conversions By Using Selfies
Shana RusonisApril 17, 2015 Our Head of Optimization at Optimizely has told us, time and time again, that experiments that test changes in copy are often the highest ROI. This is because copy changes require little to no technical support to set up (provided you use a tool with a visual editor), and the impact … Continue reading Optimizing For Trust: How To Write Copy That Improves Conversions
