Aggregated statistics from e-commerce sites across verticals reveal the dominance of mobile and the most popular on-site search terms. Pamela Parker on November 11, 2015 As we did last year, Marketing Land will be providing our readers with the latest information on holiday e-commerce activity weekly in 2016, giving retail marketers benchmarks as the season goes … Continue reading Online Retail Traffic And Conversions Warmed Up Last Week
Alex BirkettOctober 28, 2015 More choice equals freedom, right? Well, yes, but there’s a good body of evidence that the more choices we are presented, the less happy we are with the one we make. What does that mean for conversions, though? Retention? Revenue? The Psychology of Choice The most famous, and I believe the … Continue reading Does Offering More Choices Actually Tank Conversions?
Susan GilbertOctober 26, 2015 Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some website conversion resources to help you improve your sales and reach. Here’s four links with tips and tricks to kick start your Monday. Turning your subscribers into loyal … Continue reading Increase Your Website Conversions With These 4 Tools
Grant ThomasOctober 24, 2015 It’s pretty obvious by now that overlays are a key part of driving conversions for some of the top online brands and businesses. Yet many are still skeptical of the benefit that overlays can provide in both lead generation and overall sales conversion. You may be looking to drive your visitors to subscribe … Continue reading Why Every Business Should Use Overlays to Drive Engagement and Conversions
Zaid AmmariOctober 10, 2015 Generating a large number of conversions from a PPC landing page doesn’t happen overnight and all ppc experts agree. There are specific elements that turn curious visitors into loyal customers and many mistakes that turn them away just as quickly. A landing page that converts and reduces your cost-per-click, requires a … Continue reading 6 Landing Page Design Trends That Will Help Increase Your PPC Conversions
Owain PowellOctober 7, 2015 Does the online retail industry need to get smarter? With the long discussed “death of the high street”, it is becoming ever more challenging for companies to attract customers to their stores in advance of December when shoppers tend to flock in their droves, make a dash to grab last minute … Continue reading Top 3 Tips to Increase Online Store Conversions This Christmas
Tim AshOctober 6, 2015 Don’t propose on the first date. In digital marketing, that translates to ‘don’t ask prospects to take your conversion action before they’re ready.’ As in personal relationships, online, you have to let visitors get to know you first. You have to make them see that you have what they’re looking for … Continue reading Catering to Early Stage Visitors to Improve Conversions
Tanya KnowlesSeptember 27, 2015 How many videos have you watched today, or will watch? I bet it’s at least one! The 2nd largest search engine, YouTube (you might have heard of them!!) is one of the most frequently visited sites on the Internet. And for good reason too – we love to watch videos! The … Continue reading How Video Can Boost Sales Conversions
Amrit KirpalaniSeptember 23, 2015 As a marketer, you understand that making every web user’s experience personal and relevant will lead to a stronger affiliation with your brand and increase your chances of making a sale. Personalization makes your customer feel like you truly understand them and massively streamlines your web experience by using big data insights to … Continue reading Why Website Personalization Increases Conversions
Bob SpeyerSeptember 23, 2015 The Problem: “If you build it, the will come!” — but will they stay and push the submit button. The reality is that the majority of people going to your shopping cart will leave without purchasing. Some may “believe” they will return but don’t always. So what can you do to … Continue reading Frustrated with Cart Abandonment? Here’s How to Increase Conversions
