7 Things Marketers Need to Know About AdWords Store Visit Conversions Jun 14, 2016 Larry Kim E-commerce sales totaled more than $341 billion in 2015. That’s huge. But amazingly, 90 percent of sales still happen in stores, not online, according to Google. That’s why AdWords introduced the in-store visits metric in 2014. The consumer … Continue reading The Lowdown On AdWords Store Visit Conversions
by Joei Chan June 7, 2016 Follow @joeeiJune 7, 2016 “It’s just 75 characters. It’ll be quick.” Anybody who’s written PPC copy knows that’s a lie. Yes, PPC copy is mostly short. But it can also be the toughest to nail. You need to be data-driven and creative at the same time. Hit the pain … Continue reading PPC Ad Copy: Increase Conversions with These 4 Tested and Proven Tips
by Brad Smith June 5, 2016 Follow @FixCourseJune 5, 2016 Small changes often equal small gains. That was just one of the many conversion truth-bombs Larry dropped in his popular post “Everything You Know About Conversion Rate Optimization Rate is Wrong.” Sure, switching your landing page’s button from orange to green might help. A bit. … Continue reading 3 Ways to Increase Conversions (Without a Single A/B Test)
by Giles Thomas May 31, 2016May 31, 2016 If you’re an ecommerce business owner and want to increase your conversion rates and profits you’re in the right place. In this post you’ll learn how to increase your ecommerce conversions using exit intent polls and a proven process for optimization. First let’s learn the mindset you … Continue reading How to Increase Ecommerce Conversions Using Exit Intent Polls
Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplicative tags. Amy Bishop on May 31, 2016 At some point or another, anyone handling paid search … Continue reading Share conversions and remarketing lists across paid search accounts
by Wilson Hung May 27, 2016May 27, 2016 You finally decide to invest the time and money into building an email list. Tons of articles explain the importance of email marketing for your business, but you continue to fail at achieving results. Instead you experience: Low open & click-through rates High unsubscribe rates And worse, … Continue reading 8 Email Segmentation Examples That Can Boost Conversions
by Susan Gilbert May 23, 2016 Follow @SusanGilbertMay 23, 2016 Increase Sales and Website Traffic with 4 Email Marketing Tools Today I have some email marketing resources to help you improve your website leads and sales. Here’s four links with tips and tricks to kick start your Monday. Reaching your subscribers and converting leads can … Continue reading Use These Email Marketing Tools For More Conversions
by Jordan Lore May 21, 2016May 21, 2016 Sometime in 2011 two men named Mark Levine and Michael Dubin met at a party and bonded over their mutual dissatisfaction with the razor blade industry. They shared a similar distaste for the greedy razor companies and their overpriced razor blade offerings. For as long as anyone … Continue reading How Landing Page Videos Create Massive Value and Drive Conversions
by Brad McMillen May 3, 2016May 3, 2016 Lots of advertisers wonder if Facebook advertising really works. Take a look at these numbers: 85% of new WordStream users are already advertising on Facebook; Facebook ads get 22 billion clicks a year, and those ads reach a total of 1.6 billion active monthly users. It’s clear … Continue reading 5 Ways to Get Tons of Low-Cost Conversions on Facebook
By Joydeep Bhattacharya April 19th, 2016 Personalization and segmentation are the current marketing trends that are enabling marketers to reach only the interested consumer in order to increase the chances of conversions. Unbounce rightly says, Try to appeal to everyone and you’ll appeal to no one. Segmentation helps you create targeted offers that convert. … Continue reading The Impact Of Segmentation On Conversions – Handy Guide For Marketers
