Brooke Oliveri November 18, 2014 As I said in Intro to Conversion Rate, CR is one of the most popular key performance indicators out there. It tells you how many people have done what you wanted them to. A high conversion rate sounds like a good thing, right? It usually is. That’s why … Continue reading 6 Reasons Your Conversion Rate Is Not-So-Great
By Tommy Landry, Published November 3, 2014 After working with Google AdWords for over a decade, I’ve seen many changes rolled out to their user interface. It seems they make an update nearly every week. Earlier this year, they made a nomenclature change to how data is reported on an account’s AdWords conversion rate. In … Continue reading Which Google AdWords Conversion Rate Should You Be Tracking?
By Brooke Oliveri, Published November 1, 2014 Welcome back! A few weeks ago, I had the pleasure of discussing about the ins and outs of conversion rate in CR101. Class is now back in session to talk about the next step: conversion rate optimization. What It Is Before we jump right into optimization, let’s review. … Continue reading CR102: Conversion Rate Optimization
By Mark Preston, Published October 17, 2014 Do you have a lot of older content on your blog that is just sitting there, doing nothing? Then this post is for you. Historical blog optimisation essentially means going through your old, outdated blog content and optimising it in order to generate more leads and traffic, eventually … Continue reading Increase Your Blog’s Conversion Rates With Historical Content Optimisation
To maximize the effectiveness of your digital marketing efforts, it’s important to be constantly testing and optimizing your campaigns. A/B testing is a way for marketers to test different variables and see which are the most effective at generating leads and conversions. A/B testing can provide actionable, measurable and (sometimes) immediate results. Often the smallest … Continue reading Improving Lead Generation and Conversion Rates Using A/B Testing
There was a time when you could get traffic to a page and make money out of it. As more websites mushroomed and as it became more competitive to attract the attention of the forever-hassled online information seeker, that traffic started to wane. Today, you might still manage to get traffic but there are … Continue reading Conversion Optimization Steps Every Marketer Needs to Take in 2014
