Conversion Rate Optimization Is Not New (Infographic)




  • December 13, 2014

     

    A common hurdle towards doing conversion rate optimization is teaching your teammates about it and why they should care. Even if you are ready to start testing all the things, you have to sell it to your teammates and managers.

    While CRO is by no means a new practice, showing it’s connection to the material world can help you explain it to others. So our team at Elevated sat down to try and make that internal sale easier with a list of examples we’ve used to explain CRO that have consistently resonated. If you ever have to explain conversion rate optimization is to someone who hasn’t heard of it, you’ll find this infographic helpful.

    Do you have tips for generating interest in CRO from your team? I’d love to hear them in the comments below.

    Conversion Rate Optimization Is Not New (Infographic) image original use of conversion optimization e1418334889119.png

    Conversion Rate Optimization Is Not New (Infographic) image CRO infographic movies politics e1418327667571.png 600x510

    No matter who you are or where you live, you’ve been exposed to a ton of political ads. Many times, the messages in these ads have been through a good amount of message testing. A great book on this subject is Words That Work: It’s Not What You Say, It’s What People Hear by Frank I. Luntz

    Conversion Rate Optimization Is Not New (Infographic) image how its done today e1418334923505.png 600x92Testing solutions have evolved over time. What used to be a web practice reserved for engineers and developers has democratized so non-technical people can run experiments on their websites and mobile apps. Why does continuous testing make sense? Because visitor behavior is like the weather — it changes constantly, especially around different marketing campaigns or seasons.

    Conversion Rate Optimization Is Not New (Infographic) image conversion rate optimization method e1418334943559.png

    Conversion Rate Optimization Is Not New (Infographic) image goal tracking with conversion optimization e1418334959132.png

    Conversion Rate Optimization Is Not New (Infographic) image times of year to test e1418334988856.png

    Conversion Rate Optimization Is Not New (Infographic) image web design and ab testing e1418335004422.png

    Hat Tip to Chris Goward for coining the term “evolutionary web design” and advancing the concept.

    Do you have tips for generating interest in CRO from your team? I’d love to hear them in the comments below.


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