by Mark Simmons Follow @mixeddigitalAugust 9, 2016 If you do any business at all online (who doesn’t these days), you more than likely already recognize the importance of blogging. But do you know how to seo your blog posts to make them more search engine friendly? By providing fresh, relevant content and performing basic blog … Continue reading How To SEO Your Blog Content In 7 Easy Steps
by Dhariana Lozano Follow @DhariLoAugust 10, 2016 Brands big and small can benefit greatly from influencer marketing. One of my favorite aspects of working with influencers is that they can leave you with a set of great content. But what can you do with this all this content after the campaign is over and it’s … Continue reading 7 Ways to Repurpose Influencer Content in Your Marketing
By Adrienne Erin August 18th, 2016 Text alone isn’t enough to attract customers and ensure engagement is high. We’re living in the age of visual content marketing. Whether audiences realize it or not, people crave visuals. That’s why apps like Instagram are so popular and why Facebook posts featuring only text perform so poorly compared to … Continue reading What Is Visual Content Marketing
August 4, 2016 If you’ve ever had a job at a large company or if you’ve ever watched the US version of “The Office,” then you’re familiar with online training. These are human resources (HR)-mandated courses that employees must pass in order to fulfill corporate expectations or compliance regulations. They’re often boring, slow to get … Continue reading 4 Tips for Creating High-Value Training Content
by John Nemo Follow @JohnNemoPRAugust 12, 2016 Here’s an easy way to increase the visibility and social media appeal of the content you’re publishing on LinkedIn. In today’s online landscape, the best headlines and summary text rule the day. You have mere moments to catch someone’s attention before he or she scrolls right by without … Continue reading How To Increase the Curb Appeal of Your LinkedIn Content
by Ben Young, Op-Ed Contributor, August 11, 2016 The tide is going out on the majority of so-called “native studios,” the feeding frenzy for publishers to rapidly build in-house offerings to leverage the native advertising trend. The reason? Many are still using native content as a lure to sell more display. But as many marketers … Continue reading The Branded Content Studio Experiment Is Over
by Adam Monago Follow @adammonagoAugust 10, 2016 Being a digital marketing professional, I know how hard it is to find the best content on social media when there is so much noise. A question I am frequently asked is: what content curation tools can help me find and share the best content? What I’ve done … Continue reading Cutting Through the Noise of Social Media: A Guide to Smart Content Curation Tools
by Michael BousoAugust 9, 2016 Does your sales process meet the needs of today’s empowered buyer? Does your sales team rely on a scattershot approach of cold calls and unsolicited emails? Buyers have become a savvy bunch — they’re willing and able to conduct the research and identify solutions before coming into contact with a … Continue reading How to Personalize The Sales Process Through Content
by Amy ChickAugust 8, 2016 If you’re part of the 92% of B2B marketers who use video in their content marketing strategy, you’ve likely already seen the benefit. Video content shares more information in less time than written content, and creates a stronger brand association. Most marketers leverage video for middle- or bottom-of-funnel marketing – … Continue reading How To Create New Prospect Engagement With Video Content
by Kristen Dunleavy Follow @KristenWritesItAugust 6, 2016 Humor and marketing are hardly strangers to each other. They were companions long before Volkswagen used the Beetle’s alleged buoyancy as a selling point in the 1960s and will be long after the recent blast-off to retirement on Mars of Dos Equis’ “most interesting man in the world.” … Continue reading 4 Questions to Ask Yourself Before Adding Humor to Your Email Content
