August 4, 2016 What if I told you there’s one thing that you can do right now as a sales leader that will help you achieve higher team quota attainment, more revenue growth, higher sales velocity, and increase in lead conversion rate? It’s not a magic new magic sales methodology and it has nothing to … Continue reading Sales Enablement: How to Use Using Content, Training, Strategy and Technology to Drive Productivity in Your Sales Force
August 3, 2016 Circa 2005, blogging quickly became one of the hottest Internet trends of all time. Using simple, straightforward publishing mediums like Blogger, just about anybody with a computer, a passion and a few functioning brain cells could hop online, create content within a given niche and see a constant, steady stream of traffic. … Continue reading Blogging: Coming to Understand Content Pillars and Why They’re Important
August 4, 2016 When writing website content, you should put yourself in the shoes of your visitor. They’re looking for valuable, interesting and helpful information they can use. If your website gives that to them, they’ll stick around and read more. Here are 7 of the biggest mistakes people make when writing their web content. … Continue reading 7 Content Mistakes You Don’t Want to Make
By Joe Ryan|2016-07-14T14:27:26+00:00August 4th, 2016|PPC|0 Comments Every digital marketer desires to conquer the art and science of content marketing and Pay per Click (PPC) advertising to maximise their digital marketing ROI. A quick Google search returns a page full page of a combination paid ads as well as organic results: PPC And Content Is A … Continue reading How To Use PPC To Boost Content
August 3, 2016 As an industry, digital marketing moves fast – really fast. Tools, apps, and technologies that were indispensable just a few years ago have now become obsolete, and marketers in every sector and vertical are constantly looking for new ways to reach their audiences. Unfortunately, this break-neck pace also means that digital marketing … Continue reading What Is Content Advertising, and Should You Be Doing It?
By Hattie James August 3rd, 2016 Has your blog’s readership never quite been what you wanted? Or it’s plummeted in the last few months? Perhaps it’s because your guest post inbox has started to look like this: “Hi Editor, Having experience of 5 years in professional writing and guest blogging,want to showcase my skills on … Continue reading Create High-Quality Guidelines To Get High-Quality Content
How do you create content that’s tailored to individual customers? Columnist Jose Cebrian outlines the steps for developing content that can be applied to a people-based marketing strategy. Jose Cebrian on August 1, 2016 at 9:59 am If you’re familiar with my column, you know I have generally been focused on direct response, bottom-of-the-funnel (email) … Continue reading The path to one-to-one content marketing
By Laura Blaker August 1st, 2016 Last post we spoke about different content types, content creation, and the benefits of repurposing content. We are at the end of this three part series and I’d like to drive home the benefits of editorial calendars and content scheduling. In this post you’ll learn about: The benefits of … Continue reading Social Media Tips & Tools To Post Smarter: Content Scheduling
by Graeme Caldwell July 30, 2016 Follow @nexcessJuly 30, 2016 When I first dipped a toe into the world of web content writing, I wrote only two or three blog articles a week and I had no problem organizing my work day. But, as my workload increased, I quickly found it almost impossible to keep … Continue reading Power-Up Content Creation Workflows With Checklists
by Katrina Manning July 29, 2016 Follow @KCinnarollJuly 29, 2016 If you’re considering adding video to your content marketing strategy, you are making the right decision. According to Cisco, 69 percent of all consumer Internet traffic will be the result of video. In addition, 79 percent of B2B marketers are starting to utilize video. Yet, … Continue reading Why Video is the Future of SEO and Content Marketing
