By Joydeep Bhattacharya August 24th, 2016 Content Marketing is an increasingly popular strategy for online user engagement and a successful brand identity. The budget for a quality content keeps growing and the momentum does not seem to lose. The reason is quite simple. Content marketing provides various benefits to a brand and its marketing strategies: … Continue reading How To Really Make A Content Marketing Strategy
Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help you balance the art and science of content marketing. Jim Yu on August 23, 2016 Half of all B2B and B2C companies say they will increase their spending related to content … Continue reading The art of content creation and the science of measurement
Love it or hate it, columnist Kerry Jones explains how to skillfully craft controversial content that attracts attention. Kerry Jones on August 22, 2016 It’s no secret. Content marketing is driven by results; the higher the number of shares, links and publicity, the greater the mark of success. But to get those high numbers of … Continue reading How to responsibly create content that pushes the envelope
If you want a top-notch content marketing program, you need to know what assets you have and how they’re performing. Columnist Rachel Lindteigen walks you through the ins and outs of conducting a content audit. Rachel Lindteigen on August 19, 2016 A content audit should be part of the research you do before creating … Continue reading Content audit 101: a step-by-step guide
by Bill ConnAugust 18, 2016 A B2B client approached us last week with a problem we’ve heard over and over again: “My marketing team has created a ton of great content. I know it would make a huge impact on LinkedIn, if only I could get my employees to share it.” So many organizations are … Continue reading How to Turn Your Employees into LinkedIn Content Superstars
by Nadya Khoja Follow @nadyakhojaAugust 14, 2016 “Addictive Content” is the new term for 2016 that all content marketers need to pay attention to. Creating consistent and engaging content is no longer enough, it needs to become addictive- a drug that can’t be dropped. Is there a formula or a recipe for creating this type … Continue reading Getting Expert Influencers to Contribute to Your Blog Content [Infographic]
by Mylène BlinAugust 10, 2016 It’s summertime, and you might be spending it away from civilization, doing yoga in a remote ashram in Southern Sri Lanka and trying to open your chakras, channel your inner strength and improve your overall karma. Or maybe you’re just sitting in your office, basically like we are. If this … Continue reading Content Engagement: Finding Your Inner Email Voice
Yes, print news consumption is in a funk, but columnist Megan Hannay explains how journalists and brands can actually help each other. Megan Hannay on August 17, 2016 With each new issue, “all the news that’s fit to print,” the famous New York Times slogan, comes closer to an anachronism. Earlier this year, Pew … Continue reading Local journalism, meet branded content: What the decline in print means for brands
Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write excellent website copy for local SEO. Greg Gifford on August 16, 2016 It’s time for my monthly column again, which means … Continue reading The secret to writing awesome local content
by Zac Johnson Follow @zacjohnsonAugust 14, 2016 You’ve just written an amazing content piece for your site and want to share it with the rest of the world… but it’s 4pm in the afternoon and you aren’t sure if going to have the same effect as if you published it earlier or later in the … Continue reading What Is The Best Time To Post Content To Social Media? [Infographic]
