Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them. Marcus Miller on December 5, 2016 Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on several URLs, it is not … Continue reading Canonical chaos: doubling down on duplicate content
by Jack Loechner, Staff Writer @mp_research, November 30, 2016 According to the 2016 State of Social Business, a new study by Altimeter, presented by Ed Terpening, with Aubrey Littleton, Social Media has evolved far beyond its media roots into an engagement platform, stressing and stretching social team hubs who are trying to balance a platform that is growing in … Continue reading Social Media, Content Strategy, and Digital Advertising Become Social Media Marketing
Jacob Ehrnstein — December 4, 2016 — December 4, 2016 One of the search marketer’s best weapons is a Dynamic Search campaign. As you may or may not know, Dynamic Search campaigns rely not on keywords for targeting, but instead use your site’s content to create and target your ads based on a user’s search … Continue reading Your Content Knows Best: the Case for Dynamic Search Ads
Chris Abraham — December 2, 2016 Follow @chrisabraham— December 2, 2016 After I wrote The More the Messier for Content Marketing SEO Success I received an email thanking me for the post, but also noting something else. While learning how to write content to best support your marketing goals, the golden ticket is what to … Continue reading What Content to Blog for Google Search Success
Attracting eyeballs isn’t enough. Is your content actually converting visitors? Contributor Stoney deGeyter walks you through six things your content must do to truly be effective. Stoney deGeyter on December 2, 2016 There’s no shortage of content advice going around, but most of what we see online focuses on ways to produce new content … Continue reading 6 battles your content must fight and how to equip it for victory
What are the best ways to present your calls to action on a content landing page? Columnist Brian Massey outlines key strategies for getting your offer in front of your readers. Brian Massey on December 1, 2016 Last month, I showed you how to turn a content page into a lead-generating landing page. After … Continue reading Generating leads from content: Placing calls to action
By Sharon Hurley Hall November 29th, 2016 Content marketing has become big business. Curata’s roundup of content marketing statistics reveals that: The content marketing software market will be worth $32.3 billion in 2018 88% of North American B2B marketers use content marketing B2B buyers use content for research, with almost half of them checking out 3-5 … Continue reading 15 Tools To Manage Your Editorial Content Calendar
Jaime Nacach — November 25, 2016 Follow @bloominari— November 25, 2016 Writing quality content is time-consuming enough. Posting it to multiple social media sites, can take you “forever”. Here are the seven best options that can cut your task from 15 to 30 minutes, at most, freeing your time to concentrate on what’s most important. … Continue reading 7 Great Tools to Simultaneously Post Content to Multiple Social Media Sites
by Sara Guaglione, November 25, 2016 This holiday season, Upworthy’s data scientist Sean Wojcik has an uplifting find for publishers: Readers are more likely to share content when it makes them feel positive, energized and empowered. Wojcik, technically a social psychologist, has turned his skills to the media, which he thinks has a “profound influence … Continue reading Readers Prefer Sharing Positive Content
Roee Ganot — November 24, 2016 Follow @RoeeGanot— November 24, 2016 One of the best ways to improve your page authority is to keep people on your site for longer periods of time. If people stay longer on your site, that signals to Google that you have relevant and quality content. The longer people stay, … Continue reading Social Media vs. Content Websites
