By Aleh Barysevich August 9th, 2017 What if I told you that one big idea can supply the topics of all your marketing content for the next few months and that you don’t need to break the bank every time you need content created? I know it sounds like a pipe dream. After all, the … Continue reading Repurposing 101: How To Turn One Idea Into Multiple Pieces Of Content
Personal Branding Blog — August 3, 2017 — August 3, 2017 When building a personal brand online it’s important to share articles that your audience can relate to. One way to achieve this is through targeted content search. But where can you find the best topics for your target market? There are still several places … Continue reading Content Sources You Can Use Now for Your Brand on Social Media
Vivek Sharma — August 3, 2017 — August 3, 2017 Goumbik / Pixabay The term ‘Content is King’ is clichéd for sure, but with the continued growth and investment in digital, content is more important than ever before. Vivek Sharma, CEO of Movable Ink lays out why content matters so much today for email marketers, … Continue reading Why Investing in Content is Vital to Email Marketing’s Continued Success
Caroline Barker — August 4, 2017 Follow @carecull — August 4, 2017 PublicDomainPictures / Pixabay As a business owner, you know that posting on Facebook is important for your small business to engage with loyal fans and get in front of new customers. Recently, Facebook announced that 65 million local businesses are now on the … Continue reading The Best Facebook Content Ideas for Your Small Business
Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that’s easy to read on a smaller screen? Columnist Patrick Stox has some ideas. Patrick Stox on August 4, 2017 Face it: You’re not a literary author, and people aren’t hanging … Continue reading Designing content for the mobile-first index
By Victoria Klochkova July 27th, 2017 Content marketing is, undoubtedly, one of the most important buzzwords among crucial concepts of modern promotional activities. Unfortunately, content marketing isn’t always applied to maximum effect. A good illustration is a recent study by software company Prezi: 8 out of 10 people forget about branded content in no more … Continue reading 8 Out of 10 People Forget Branded Content In 3 Days
Chris Abraham — July 25, 2017 Follow @chrisabraham — July 25, 2017 Simon / Pixabay Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. What then? What happens when you spend the time and energy going through all your old posts and content to … Continue reading The Facebook Sharing Debugger Is an Essential Content Marketing Tool
Columnist Sherry Bonelli outlines why improving and optimizing your outdated blog posts may be a better strategy than endlessly pushing out new content. Sherry Bonelli on July 25, 2017 Have you ever seen one of those hoarder shows? You know the ones where you get invited into a person’s house only to find stacks … Continue reading Are you a content hoarder? Maybe it’s time for a blog cleanup
As programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand safety, viewability and verification and how brands can prepare. Chuck Moran on July 25, 2017 Content is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level function … Continue reading Navigating the programmatic turn in content distribution
Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts. Todd Saunders on July 25, 2017 In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, … Continue reading Got amazing content but no leads? 5 ways to rethink your paid strategy
