Tag Archives: Content

5 Strategies for Your Video’s Content to Reach Millions

Patrick Burns — October 23, 2018 Follow @patrickburns___— October 23, 2018 A false assumption that many make with online marketing is the need to keep producing more and more content. While quantity is important, it’s not everything! What many need to focus on is the ability to craft a well thought out distribution strategy for … Continue reading 5 Strategies for Your Video’s Content to Reach Millions →

Has Someone Stolen Your Website Content? Find Out.

Web Security Guidelines

Betsy Kent — October 22, 2018 Follow @bevisible — October 22, 2018 Hello there, brilliant entrepreneurs! Yes, you read it right. There are some bad people out there stealing website content. They’re not Russian hackers, either. Nope! They are website designers, developers, and businesses that are too lazy or uncreative to develop their own content. … Continue reading Has Someone Stolen Your Website Content? Find Out. →

Digital Content Collaboration Pitfalls and How to Avoid Them

Digital Engagement

Max Benz — October 15, 2018 — October 15, 2018 Facebook posts with images have 2.3 times more engagement than posts without images. The power of visual content is undisputed. However, the efficient production of high-quality digital content is full of pitfalls since it often involves different experts at every stage of the process. The … Continue reading Digital Content Collaboration Pitfalls and How to Avoid Them →

Email Still Tops In B2B Content Marketing: Study

Email Marketing

Email Still Tops In B2B Content Marketing: Study by Ray Schultz , (October 10, 2018) Email campaigns remain the top B2B nurturing tool, according to a study by the Content Marketing Institute. Among the marketers, surveyed, 87% use emails to nurture their audience and move them along the sales funnel. In addition, 77% do so … Continue reading Email Still Tops In B2B Content Marketing: Study →

What is Sponsored Content?

Content Strategy

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Marketers struggle to keep up with content creation demand for their personalization efforts

Personalization

Businesses may need to invest more resources in content creation efforts. Robin Kurzer on October 4, 2018 As advertising and other brand communications get increasingly personalized, the demand for multiple iterations of content is growing at a rate that marketers are struggling to keep up with. And personalization without, well, personalized content just doesn’t … Continue reading Marketers struggle to keep up with content creation demand for their personalization efforts →

How to create a style guide for your SEO content writers

SEO Strategy

To get the most out of your content writers, you need to set them on the right track from the start. How to develop guidelines and reduce the required editing time. Jessica Foster on September 25, 2018 “How do I find good writers?” “My writers are inconsistent.” “How do I know if a writer … Continue reading How to create a style guide for your SEO content writers →

5 Types of Content to Create for Google’s Featured Snippets

Google Advertisement

Navneet Kaushal — September 20, 2018 Follow @navneetkaushal — September 20, 2018 Featured snippets are routinely called position zero in SERPs. They are concise answers to user queries appearing after PPC ads (if there are any on the page), and just before the first result for the query. Featured snippets are not instant answers, and … Continue reading 5 Types of Content to Create for Google’s Featured Snippets →

How to choose the best content format for link building

SEO Link Building

Thinking about creating an infographic or GIF as a way to attract links? Here’s a list of pros and cons of different visual elements and their effectiveness at attracting links. Paddy Moogan on September 19, 2018 One of my previous posts talked about how different elements can affect the success of your link-building campaign; … Continue reading How to choose the best content format for link building →

Snapchat gives more than 20 Discover partners ability to crowdsource Our Stories content

Snapchat Tools

The selected media partners will be able to share their Our Stories content on the Discover platforms, as well as embed them on their sites and social channels. Amy Gesenhues on September 13, 2018 During the coming weeks, more than 20 of Snapchat’s Discover partners will be able to build their own Our Stories … Continue reading Snapchat gives more than 20 Discover partners ability to crowdsource Our Stories content →