Tag Archives: Content

Why content marketers don’t want instant gratification

When marketers set realistic expectations, they’re in a better spot to succeed long term. Henry Bruce on December 12, 2018 When marketers invest in content, they have to face a difficult truth. No content program is going to drive substantial results in 30 days. Maybe not 45 or 60 either. They may have to wait … Continue reading Why content marketers don’t want instant gratification →

Human vs machine intelligence: how to win when ‘duplicate’ content is unique

Marketing Guide

Sometimes humans and machines disagree about what content is duplicate content. Here’s why–and how to beat the system when it happens. As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common sense. It’s common knowledge that putting the same content on multiple pages produces duplicate … Continue reading Human vs machine intelligence: how to win when ‘duplicate’ content is unique →

Measuring return on content: It’s simpler (and more important) than you think

Content Optimization

Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel. Casey Wuestefeld on November 29, 2018 Marketers are investing billions of dollars in content marketing efforts every year, and yet many have a very weak understanding of the return they see on such investments. According to the Content … Continue reading Measuring return on content: It’s simpler (and more important) than you think →

Website Design, Content & Functionality Checklists

Web Design Guidelines

Michael Lyons — November 26, 2018 — November 26, 2018 If you’ve ever launched a website, you know that Murphy’s Law does in fact exist: anything that can go wrong, will go wrong. From small grammar mistakes to plugins that make the site inaccessible, you must be prepared to troubleshoot both the expected and unexpected. … Continue reading Website Design, Content & Functionality Checklists →

10 Types of Content That Work Best for SEO

SEO Strategy

Navneet Kaushal — November 23, 2018 Follow @navneetkaushal — November 23, 2018 StockSnap / Pixabay When we think of content, we automatically equate it with writing. However, it is more than just that. In fact, it is way more than just writing and posting them on your website. Content marketing is a vast field that, … Continue reading 10 Types of Content That Work Best for SEO →

Breaking through with meaningful content marketing in the age of storytelling

Content Marketing

A conversation on the state of story-driven content with analyst and author Brian Solis. Keith Richey on November 7, 2018 Today, it seems that everyone is a storyteller — some 550,000 marketers list storytelling in their profile on LinkedIn. But connecting with people through the power of the story requires a lot more than changing … Continue reading Breaking through with meaningful content marketing in the age of storytelling →

Study confirms brands’ worst fears about unsafe content

Content Strategy

Ads placed in front of or beside unsafe content triggered a range of negative consumer reactions. Greg Sterling on October 31, 2018 Photo © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several years it has gained more importance and urgency, with incidents … Continue reading Study confirms brands’ worst fears about unsafe content →

LinkedIn Sponsored Content can now be tracked via Google Campaign Manager

LinkedIn Publishers

The Google Campaign Manager integration will support LinkedIn Sponsored Content for video, carousel ads, lead-gen forms and more. Amy Gesenhues on October 29, 2018 at 2:58 pm LinkedIn announced on Monday it is adding Sponsored Content to the available ad units that can be tracked by Google’s Campaign Manager. Why marketers should care Earlier this … Continue reading LinkedIn Sponsored Content can now be tracked via Google Campaign Manager →

How marketers can produce content that keeps up with the pace of personalization

Personalization

An Adobe study found that more than half of marketers find it difficult to personalize content at scale. Here’s how you can ease the burden. Robin Kurzer on October 24, 2018 Personalization campaigns require content. Lots of it. So much, in fact, that earlier this month, Adobe released a study that showed that marketers are … Continue reading How marketers can produce content that keeps up with the pace of personalization →