Tag Archives: Content

Email Is Top Content Channel Despite Hurdles: Study

Email Is Top Content Channel Despite Hurdles: Study by Ray Schultz , September 10, 2018 Email is the best channel for sending content, but there are many barriers to success, according to Email-Driven Content Marketing, a study by Ascend2. For one, 44% are daunted by improving the quality of leads, and 42% struggle with increasing … Continue reading Email Is Top Content Channel Despite Hurdles: Study →

5 Types of Content Attracting Paying Customers

Content Marketing

5 Types of Content Attracting Paying Customers by Alex Valencia , Op-Ed Contributor, August 31, 2018 Google has long recognized the importance of content. Marketers for the most part agree that brands need a content strategy. Content attracts visitors to your site and builds trust and a relationship with your audience as well as awareness … Continue reading 5 Types of Content Attracting Paying Customers →

Why Your Video Content Workflow Matters More Than You Think

Video Content

Julia Farina — August 30, 2018 — August 30, 2018 There’s an infographic making waves right now in the LinkedIn community that illustrates the demand for a more connected, innovative, and adaptive workplace. Put simply, The Evolution of the Employee illustrates the needs of a new generational workforce. Driven by applications like Slack and Google … Continue reading Why Your Video Content Workflow Matters More Than You Think →

5 Ways to Recycle Your Content Using Email

Content Management

Emily Wiseheart — August 28, 2018 — August 28, 2018 You spend a lot of time creating valuable content for your audience, but the value doesn’t have to stop on your blog or website. You can reuse this content in your email marketing to reach more of your audience and educate more of your supporters. … Continue reading 5 Ways to Recycle Your Content Using Email →

How to find good writers and other content marketing struggles

Content Management

You get what you pay for when it comes to copywriters says contributor Jessica Foster. Here’s a look at how to hire good copywriters to help drive traffic and sales to your site. Jessica Foster on August 28, 2018 While the “content is king” mantra sits firm 0n its throne, it leaves one burning … Continue reading How to find good writers and other content marketing struggles →

Marketers Must Rethink Mobile Search Content Served To Kids

Marketing Trends

Marketers Must Rethink Mobile Search Content Served To Kids by Laurie Sullivan , Staff Writer @lauriesullivan, August 24, 2018 Some 54% of U.S. teens say they spend too much time on their cell phones. The report from the Pew Research Center, released this week, shows that 54% of teens admit to spending too much time on … Continue reading Marketers Must Rethink Mobile Search Content Served To Kids →

A checklist: Important SEO points to cover in a content campaign

SEO Checklist

Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how to SEO them so your content campaign runs smoothly and supports your ranking efforts. Paddy Moogan on August 24, 2018 After you’ve chosen the right execution for your link-building campaign and you’re getting ready to launch it, you can’t forget … Continue reading A checklist: Important SEO points to cover in a content campaign →

B2B Reality: Content Is First In ROI, Email Second

B2B Engagement

B2B Reality: Content Is First In ROI, Email Second by Ray Schultz , Columnist, August 15, 2018 Email may produce the best ROI in general — but not in B2B, where it comes in second to content marketing, according to the 2018 B2B Marketing Survey, a study by Contentive in partnership with ClickZ. Of 214 … Continue reading B2B Reality: Content Is First In ROI, Email Second →

SEO Basics: How To Optimize Your Content For Search Engines

SEO Checklist

Nikki Richard — August 18, 2018 Follow @NikkiRichard79 — August 18, 2018 iStock by Getty Images Search engine optimization (SEO) is a buzzword that’s wildly popular throughout the marketing space. We’re all familiar with search engines and how they operate, but how many of us understand SEO basics? There are so many different opinions on … Continue reading SEO Basics: How To Optimize Your Content For Search Engines →

Search, Not Email, Is Top B2B Content Mechanism: Study

Content Strategy

Search, Not Email, Is Top B2B Content Mechanism: Study by Ray Schultz , July 27, 2018 Email is one of the main B2B content platforms — but not the top one, according to a study by Clutch, which found that 71% of B2B readers first encounter content via email newsletters. However, this puts email behind … Continue reading Search, Not Email, Is Top B2B Content Mechanism: Study →