by Laurie Sullivan, November 04, 2014 One of the biggest problems content marketers have is the inability to determine return on investment. They want to make content, but they don’t know the worth. Content may earn Facebook Likes or shares or Twitter tweets, but do people who read the tweets buy the items? One company has … Continue reading Content Attribution And The Hidden ROI
Tag Archives: Content
Why Your Marketing Content Needs Great “Curb Appeal”
By David Dodd, Published November 4, 2014 If you’ve ever sold a house, your real estate agent probably talked with you about the importance of curb appeal, and he or she may have suggested that you do some things (prune the landscaping, paint the trim, etc.) to improve your home’s curb appeal. Curb appeal is … Continue reading Why Your Marketing Content Needs Great “Curb Appeal”
Your B2B Content Marketing May Be Working Better Than You Think
By Tess Kennedy, Published November 4, 2014 For B2B companies, content marketing is still on the rise. In Content Marketing Institute’s most recent benchmark report for the US, they noted that the number of marketers using a content marketing strategy has risen yet again last year – up to 93% of all B2B marketers. If … Continue reading Your B2B Content Marketing May Be Working Better Than You Think
33 Essential Tools for Content Creators
By Jimmy Daly, Published November 3, 2014 As Steve Jobs once said, “Real artists ship.” To make content marketing work, writers need to be shipping great content on a regular basis. Having the right tools is key to maximizing productivity. The best writers find ways to keep the focus on writing while also finding ways … Continue reading 33 Essential Tools for Content Creators
13 Steps to Take Your Content Promotion to the Next Level
By Jimmy Daly, Published November 3, 2014 Content promotion is an art. It requires strategy, time and, most importantly, people. In order to grow an audience and attract attention, your posts – no matter how great they are – need to be effectively promoted on social media, with email marketing and in real life. Here … Continue reading 13 Steps to Take Your Content Promotion to the Next Level
Go Big Or GoPro: How The GoPro Marketing Strategy Defines Content Marketing
By Russel Cooke, Published November 3, 2014 GoPro video cameras are best known as the staple gear for anyone that likes to jump off stuff, or for cyclists to wave in the face of angry bus drivers. And as guest writer Russel Cooke explains, this propensity for hyper-engaging user-generated content that puts you in the … Continue reading Go Big Or GoPro: How The GoPro Marketing Strategy Defines Content Marketing
Content Marketing Is The Only Marketing Left
By Michael Brenner, Published November 3, 2014 This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit, I shared my view on how the future of marketing is all about content marketing. I talked … Continue reading Content Marketing Is The Only Marketing Left
Optimizing Images and Content on Your Social Media Posts
By Vishal Pindoriya, Published October 31, 2014 It’s all in the presentation. That’s why fancy restaurants can get away with beautiful dishes that make you crave them just by seeing them, without having to actually serve you enough food to stop the rumble in your tummy. We all know at this point that visually stunning … Continue reading Optimizing Images and Content on Your Social Media Posts
Long-Form Content And The Art Of Persuasion
By Diane Thieke, Published November 1, 2014 Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. With long-form content, brands have a fantastic opportunity to use their digital platforms as a tool for establishing thought leadership and influence. Like … Continue reading Long-Form Content And The Art Of Persuasion
Evergreen Content: What It Is and Why You Need It
By Tatiana Ceresa, Published November 1, 2014 So many of us struggle to balance our to-do lists and stick to our editorial calendars. While new and fresh content is crucial to your blogs success, so is evergreen content. What is evergreen content, you ask? Well, it is simply refers to content that will always be … Continue reading Evergreen Content: What It Is and Why You Need It
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