by Jonny Ross November 7th, 2014 by Caro’s Lines With so many social media platforms to choose from, trying to divide your time equally between your businesses several social media platforms can seem almost impossible. How do you decide which platform to visit first? How do you share content across different platforms whilst engaging the … Continue reading Aligning Content Calendar, Guest Posts, And Social Media
By Nancy Lambert, Published November 7, 2014 In part one of this article I talked about the importance of developing buyer personas to help understand what triggers your buyers to start researching solutions to a problem. By understanding the steps your buyers take in their decision-making process you can more effectively move your prospects through … Continue reading How to Attract Your Audience with Awesome Marketing Content (Part 2)
By Gerardo A. Dada, Published November 6, 2014 This post appeared first as a contribution to Kapost’s Marketter blog – http://marketeer.kapost.com/content-marketing-competency/ For most marketers, content marketing is a priority. If you are in this camp, perhaps you have been thinking about how to build a content marketing machine. It is not easy. Most marketing teams … Continue reading 7 Fundamentals to Build a Content Marketing Competency
By Kaitlin Stich, Published November 5, 2014 People are storytellers by nature. We listen to those around us to stay informed and entertained, and we tell stories to relate to others. For marketers, storytelling is more effective at connecting with target audiences than any product pitch ever could be. Each connection made through a story … Continue reading The Argument for Adopting a Storytelling Structure for Your Content Marketing
By Carolyn Cohn, Published November 6, 2014 There are many different ways to make your content take your business to the next level. Of course, you must have heard it said many times that content is king and that truly is the case. The majority of business people have some interactions online for their business, … Continue reading Elevate Your Business With Content
By Henley Wing, Published November 5, 2014 Most people think content promotion is something you do after you’re done creating it. But the reality is that you need to plan your promotion right from the beginning. Seasoned entrepreneurs don’t build a product until they know how they plan to sell/market it. Likewise, seasoned content marketers … Continue reading 13 Experts on How To Promote Content Before Hitting Publish
By Dan Scalco, Published November 5, 2014 Many people believe that content marketing is just writing blog posts filled with paragraphs of text. That could not be further from the truth. The “content” in content marketing is defined by anything that can be consumed by the end user. This means all types of media are … Continue reading 5 Types of Content That Will Dramatically Increase Traffic to Your Website
By Kaitlin Stich, Published November 4, 2014 The role of content marketing in B2B organizations is growing in exciting and specialized ways. It’s not uncommon these days to come across titles like content localizer, technical communicator or communication taxonomist. It’s given the content community lots to talk about. Last week, content enthusiasts gathered at Information Development … Continue reading Deliver A Meaningful Customer Experience With Content
By George Passwater, Published November 4, 2014 This past Friday was Halloween and it got me thinking about all the ghouls and other baddies lurking around. Not only in a trick or treat scenario, but also those in business, too. What do I mean? Let me spin ye a tale of a scary client and … Continue reading Content Marketing Tales: Stay Away From Blood Sucking Clients
by Joe Cox November 4th, 2014 Content marketers will often tell you that the bane of their professional lives isn’t creating content but coming up with things to talk about in the first place. Some sector’s in particular don’t lend themselves very well to varied and engaging subject matters. Creating talking points and therefore content, … Continue reading Tent Pole Marketing: How To Tie Your Content To Any Event
