Jonathan YefetAugust 6, 2015 Recently, a new study called the “Content Marketing and Benchmarking Report 2015” was carried out by the folks at B2BMarketing.net and CircleResearch. It made some pretty awesome discoveries regarding the growth of content marketing, as well as the channels that are most effective at distributing that content. One of the more … Continue reading Email and Good Content Make a Great Partnership
VerticalResponseAugust 6, 2015 Starting a newsletter from scratch may seem a bit daunting. If you’ve never made one before, or you feel like your current newsletter campaign is in dire need of an overhaul, this post is for you. With a few tips and best practices from this two-part post, even as a first-timer you can create … Continue reading Tips for Email Newsletter Campaign First-Timers – Part I: Content
Eric HammisAugust 6, 2015 I’ve discussed the importance of the auto-respond email and why you should be using it, but I have yet to dig in on your content. So what better time than now?! Think about when you leave your office for vacation or a business trip. You get through your final day and … Continue reading Content Is King, Even In Your Emails
Rachel FosterAugust 5, 2015 The #1 metric for B2B content marketing success is website traffic. Here are five free tools that will help you get more … If you publish a blog post, and no one finds it, does it exist? With 70% of B2B marketers creating more content than they did a year ago, … Continue reading 5 Free SEO Tools That Will Help Your Content Get Found
Venkatesh C.R.August 4, 2015 Let me bring to your attention the fact that in the digital era, visual content will attract more customers compared to the use of just words. People are more likely to share a video than just a text. Why? Because videos are more appealing and given the fact that at this … Continue reading How Visual Content Drives Social Media Growth [Infographic]
Ryan ScottAugust 4, 2015 Creating content is the single, most powerful tool in the marketer’s toolbox. Invest in content one time, and if done well, you will reap the rewards of that content for years to come. But I’ve noticed a lot of companies wrestling with what kind of content to create. Most of them … Continue reading Thought Leadership vs. Educational Blog Content: Which is Best?
Building a content strategy isn’t effective when you cut corners. Columnist Rebecca Lieb delves into some popular shortcuts — and explains why they aren’t really shortcuts at all. Rebecca Lieb on August 4, 2015 According to my research, corroborated by other studies, while virtually every company is now practicing content marketing, a full 70 percent … Continue reading The 5 Content Strategy Shortcuts That Aren’t Shortcuts At All
Shelby ClarkeAugust 1, 2015 Whether you are redesigning your website, or trying your hardest to keep it updated and relevant to your audience, your work will always come down to content and design. You might have some design elements to shift around a bit. Maybe you want to do a little A/B testing to see … Continue reading Never Make Your Business’ Website Content All About You
Jessica DavisJuly 31, 2015 As of July 2015, more than 40% of the world’s population is connected to the internet. There has been a steady growth in Internet penetration over the last few years, and needless to say, the worldwide web has emerged as a dominant source of content. With more businesses taking to social … Continue reading Top 4 Content Suggestion Tools for Social Media
In a digital world oversaturated with content, how do you stand out from the crowd? Columnist Jim Yu explains why you need to know exactly how your content is performing and what will engage your target audience. Jim Yu on July 30, 2015 Since John Deere published The Furrow in 1895, content marketing has been right … Continue reading A New Era Of Digital Content: Engagement And Content Metrics That Matter
