Chris AbrahamAugust 16, 2015 There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. If you feel deep contempt for social media in the first place, I don’t know what … Continue reading Social Media Content Discovery and Curation for the Win
By John Rooney August 10th, 2015 For the last couple of years we have heard nothing but declarations of the importance of content marketing, and that it really needs to be the driving force behind our SEO campaigns. ‘Content is King’, remember? Well you will find no disagreement from me, however just because content … Continue reading Stop Wasting Your Time On These 3 Types Of Content Marketing
Julia McCoyAugust 14, 2015 Nofollow is a tool that was introduced in 2005 by Google’s Matt Cutts and Blogger’s Jason Shellen. The idea was that the tag could be used for the purpose of decreasing spam on blogs by instructing search engines that a hyperlink would have no bearing or affect on the ranking of … Continue reading Why You Don’t Have to Nofollow Good Links In Your Content
Kevin JohnsonAugust 14, 2015 It seems that the value of obtaining quality links will never disappear from SEO. However, how much value will continue to be associated with said links is frequently called into question, especially as search engine algorithms increasingly crack down on shady link-building practices. As other SEO techniques become more highly valued … Continue reading Are Content and Public Relations the Future of SEO?
Rebecca ColemanAugust 12, 2015 This is the second in a series of six guest posts I am writing for Constant Contact on Content Curation versus Content Creation. Today, we look at content curation: what is it, and which social networks work best for curating content. Really simply, success on social media boils down to putting … Continue reading Which Social Networks Are Best For Content Curation?
So you’ve developed a content marketing plan, and you’re producing tons of great content — the question is, is anyone reading it? Columnist Jim Yu explains how to increase engagement and improve your brand reputation in the eyes of your customers. Jim Yu on August 11, 2015 Brands and marketers are increasingly becoming aware of the … Continue reading Engagement: How To Unlock The Key To Content Performance Success
Andy CallowayAugust 10, 2015 If you’ve been in business for a while, you’re probably familiar with the concept of breakfast clubs. These are where groups of people, usually local to the area, will get together at some ungodly hour of the morning and discuss business, swap leads and eat a hearty breakfast. In the 2000s, … Continue reading SEO v Content Marketing – Why All the Confusion?
Greg BoboloAugust 10, 2015 Online video media buyers are facing a problem: in the world of online video, there’s quantity, but not much quality. Much of the video content one will find on YouTube is poorly produced, meaningless, tasteless and sometimes even offensive. With all the not-safe-for-work video content floating around, premium brand advertisers need … Continue reading Keeping it Clean: How Sports Expertise is Helping Media Buying Agencies Discover Brand-Safe Digital Content
Amanda ClarkAugust 8, 2015 What happens when you post new content to your company Facebook page? Do you see it redirected five, ten, 20 times over, shared by user after user, spreading like wildfire across different newsfeeds? Or does your own company Facebook page feel an awful lot like a graveyard—posts that were all dead … Continue reading Why Do Facebook Users Share Content?
So your content is getting a lot of buzz — but is it leaving a lasting impression? Columnist Christoph C. Cemper shows how to look beyond the noise and find the metrics that really matter. Christoph C. Cemper on August 6, 2015 Digital marketing is powerful for getting instant feedback on marketing activities, and content … Continue reading Are You Measuring The Real Impact Of Your Content Marketing?
