Joao RomaoJuly 30, 2015 Every small business owner and content marketer is on a mission to increase website traffic, and capture leads. Most members of this demographic understand that one of the most cost-effective ways to do this is to harness the power of Inbound Marketing. By building valuable content assets that are genuinely helpful … Continue reading How To Create Viral Blog Content With Free Tools
Sarvesh BaglaJuly 27, 2015 From books to movies to digital content, stories are revered everywhere. It’s the best way to connect with your readers and engage them, using scientifically proven ways. Storytelling is a way of communication that is in accordance with the way our brain functions. There is enough scientific data supporting the neurological … Continue reading Importance of Storytelling in Content Marketing and How to Build Them [Infographic]
Jeff JulianJuly 27, 2015 On July 20th, Instagram made this announcement on their twitter feed: Starting today, you can search people, places and hashtags on web. Now, if you open your browser from a laptop or desktop machine, you can use search bar to find people or brands, places, and hashtags. Since the beginning on … Continue reading What Does Instagram Desktop Search Mean for Content Marketers?
Tracey WallaceJuly 27, 2015 Are you using Twitter to grow awareness and demand for your brand? You should be. Recent studies show that Twitter users are big shoppers. On average, Twitter users shop online 6.9x a month, while non-users shop online just 4.3x a month. This is especially good news for SMBs, as Twitter reports … Continue reading Twitter for Ecommerce: How to Cultivate a Shopping Audience Using Micro Content
Which type of content marketer are you? Columnist Quinn Whissen breaks down five personas to help you better understand — and collaborate with — your marketing peers. Quinn Whissen on July 27, 2015 We already all know there are five people you meet in heaven, but seeing as we’re not dead yet, let’s keep it … Continue reading 5 Types Of People You Meet In Content Marketing
BusinessVibesJuly 24, 2015 Lee Thompson, an accomplished photojournalist, climbed the statue of Christ the Redeemer in Rio de Jenario in May 2014 to take the first ever selfie, atop the statue of Jesus which went viral overnight. This gave his business, The Flash Pack – a young start-up based in London which provides small group … Continue reading Using Content to Grow Organic Traffic from Scratch
How do you create content that performs? It’s all about implementing an account-based content strategy, says columnist Rachel Balik. She explains what you need to know. Rachel Balik on July 24, 2015 Content marketing continues to be one of the most hyped — and most misunderstood — elements of digital marketing. Many imagine that it … Continue reading Why Most Content Is “Meh” And How To Fix It
Since being named CMO in January, Allie Kline has led the launch of Partner Studio by AOL, an in-house custom content creation division. Amy Gesenhues on July 23, 2015 This past January, Allie Kline was named CMO for AOL Inc. after leading marketing efforts for the AOL Platforms family of brands. She now oversees all … Continue reading A CMO’s View: AOL CMO Says Content Marketing Is About Value, Not Advertising
Columnist Kerry Jones shares the state of the content marketing job market based on new research and insights from recruitment professionals. Kerry Jones on July 23, 2015 If you’re looking for a content marketing job, you’re in luck. But if you’re trying to hire for content roles, you may find there’s a lot of competition … Continue reading 6 New Insights About Content Marketing Hiring Trends And Job Growth
Ray ChengJuly 21, 2015 We may think of email marketing as a relatively new phenomenon, but it’s actually been around for so long that’s probably older than a lot of today’s CMOs. You’d have to go back to 1978 to find the first email campaign. It was sent to a few hundred recipients, reportedly generating … Continue reading The Magic Content Marketing Ratio: Email Conversion Rate
