By Steven Eastlack March 31st, 2016 Think back to the last time you shared a post on Facebook or retweeted someone on Twitter. What was going on inside your head at that precise moment? What was it that made you share that post? This is the topic I would like to explore here. How often … Continue reading How To Create Content To Attract Social Shares
by Colleen McKenna March 30, 2016 Follow @Colleen_InteroMarch 30, 2016 As I was writing this post, I noticed that LinkedIn has finally updated (corrected?) how they label original content on LinkedIn. Finally. You will notice how it appeared up until recently, if you check out my previous post on publishing original content. What could be … Continue reading 11 New Tips for Publishing Original Content on LinkedIn
Often, successful content marketing relies most heavily on content created by your customers, rather than by your brand. Columnist Rachel Lindteigen explains how excelling at customer service should be part of your content strategy. Rachel Lindteigen on March 29, 2016 If you have customers, then yes, customer service is a big key to your … Continue reading Is customer service a key to content marketing success?
by Louis Foong March 29, 2016 Follow @thealeagroupMarch 29, 2016 In the very near future, millennials (ages 18-36) will have the greatest combined purchasing power in history. Connecting with the group, however, will require some fresh approaches and new tactics. Millennials don’t respond to traditional media in the same way that other groups do. They … Continue reading Millennials Love User-Generated Content [Infographic]
by Sarah Goliger March 25, 2016 Follow @sarahbethgoMarch 25, 2016 If you’re using content marketing to expand your audience, generate brand awareness, and attract prospective customers, you’re likely leveraging a number of channels to promote that content. Most of these channels allow you to show your content to people who you think would be interested … Continue reading How to Use Google Adwords to Promote Your Content
by Elizabeth Kiken March 24, 2016March 24, 2016 Have you jumped on the video content bandwagon yet? Well, it is time. Video is continuing to grow in popularity. Why video? The simple fact that YouTube is now second only to Google (its parent company) for online searches should be reason enough to start up the … Continue reading Why You Shouldn’t Miss Out on Video Content Marketing
by Andre Oentoro March 23, 2016 Follow @breadnbeyondMarch 23, 2016 Lately, YouTube content creators have faced a bunch of issues: YouTube copyright strikes. Basically, YouTube is taking down one or more of their videos (or even entire channels) due to reports of copyright infringement or violation of YouTube’s community guidelines. Many YouTubers have uploaded videos … Continue reading 6 Examples of Legally Allowed and Forbidden Content for Online Video
By Bernadette Coleman March 23rd, 2016 When it comes to local SEO, creative local content is one of the best tools to get people engaged with a brand or business. A business’s content marketing strategy should include the consistent production of various types of local-focused content. Appearing in organic local search results is a direct product … Continue reading Unlocking The Power Of Local Content To Drive Engagement And Increase Revenue
by Mike Brown March 22, 2016 Follow @BuddhaBroIncMarch 22, 2016 When you fail to plan, you plan to fail. This timeless quote from the well-renowned Benjamin Franklin sums up the tough task of getting enough hours out of our day to accomplish our goals. It’s no secret that finding time to blog is a limited … Continue reading The Ultimate Content Planning Tool That Every WordPress Blogger Needs
by Andre W. Klein March 22, 2016 Follow @akleines2March 22, 2016 Let’s first set the base… you probably know how to create content that gets clicked, but content that gets clicked works differently from content that gets shared. But having your content shared should be one of the ultimate aims for your brand online. The … Continue reading Psychology of Sharing – How to Create Content That Gets Shared
