By Jeremy Page April 14th, 2016 With today’s Internet average user getting distracted in as little as 8 seconds and having merely 50 milliseconds to form a first impression, marketers need to design attention-grabbing content that can keep them engaged longer. Viral-bait-esque, listed posts (like this one that ranks network marketing companies) have been the 2016 … Continue reading 4 Top Visual Content Methods For Engagement
By Alex Sebuliba April 13th, 2016 You know the tasks that stay on your to-do list for months? The kind that, when you enter the office on a Monday, you say, “I WILL get it done this week” and six months later it’s still pending? A task like competitor monitoring? You know you should be stalking … Continue reading Create Winning Content: 5 Reasons You Need To Stalk Your Competitors
by Chris Boyles April 8, 2016 Follow @chrsboylsApril 8, 2016 Don’t panic, the end of organic reach on Instagram isn’t as bad as you think. While many have reacted to the algorithmic changes with a “sky is falling” attitude, there’s still a way for your content to appear in people’s feeds without paying for the … Continue reading How To Ensure Your Branded Content Is Still Seen On Instagram
Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy. Trond Lyngbø on April 8, 2016 Imagine that you are in an auditorium, facing a large audience of your best customers. You’re getting ready … Continue reading Keyword research: a key element of SEO & content marketing
by Eric Siu April 7, 2016 So you created what you thought was a masterful piece of content but there’s no traffic coming in. The marketing experts talk about the importance of content marketing and how it has made a world of difference in their businesses. The traffic and leads just seem to gush in … Continue reading Content Expansion: How To Maximize Your Content
by Eric Seal April 5, 2016April 5, 2016 Remember when Google updated their search quality guidelines back in November? Here’s hoping you didn’t commit everything to memory. Google has updated their search quality rating guidelines again. Many of the changes reflect the user-centric direction Google has been going in all year long. From a greater … Continue reading Google Updates Search Quality Rating Guidelines: “More E-A-T, Less Supplementary Content”
Quality content is great, but it won’t improve your SEO if it’s not based on solid keyword research. Columnist Jayson DeMers shares his tips for focusing your content on the right keywords. Jayson DeMers on April 5, 2016 The worlds of content marketing and SEO are constantly changing, and it can be difficult to … Continue reading How to find relevant and proof terms for your content
by Alex Barca April 5, 2016April 5, 2016 You’ve spent hours researching, analyzing, and finally creating compelling content to help you reach whatever content marketing objective you have. Just like authors who write a book, you’ll probably need to spend just as much, if not more time promoting your content than actually writing it. And … Continue reading 11 Effective Ways to Use Social Media to Promote Your Content
by Kris Spisak April 4, 2016 Follow @MidloWebApril 4, 2016 Do you blog or produce web articles—adding depth, personality, and proof of your expertise to your business website? Content marketing is not a new idea. Building a library of resources on your website and producing engaging conversation-starters may already be on your to-do list, but … Continue reading The Evolution of Blogging: A Content Marketing Update
by Chris Boyles March 31, 2016 Follow @chrsboylsMarch 31, 2016 If you’ve been on Facebook lately, you’ve likely noticed publishers are taking advantage of the platform’s new live streaming feature Facebook Live. You’ve also probably noticed that brands aren’t. In the last few days, I’ve seen The Atlantic, The New York Times and Slate all … Continue reading Why Facebook Live is the Content Marketing Opportunity You’re Missing Out On
