Tag Archives: Content

How Facebook’s New Ads Make a Compelling Case for Content Marketing

by Chris Boyles March 17, 2016 Follow @chrsboylsMarch 17, 2016 A few years ago Business Insider famously published an article entitled “It’s More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad.” Their list of things you’d have a greater chance of doing: Winning a Mega Millions lottery … Continue reading How Facebook’s New Ads Make a Compelling Case for Content Marketing →

Sponsored Content vs. Editorial Content: Does It Have To Be Either/Or?

by John Levitt March 17, 2016March 17, 2016 Spending on native ads is expected to reach $ 21 billion by 2018. And as marketers begin to invest more heavily in content, they need to start thinking like editors and audience developers — finding ways to better understand their audience. (March 20, 2016) at Publishing Executive’s … Continue reading Sponsored Content vs. Editorial Content: Does It Have To Be Either/Or? →

11 Ways to Come Up With Great Content Ideas When You’ve Ran Out

By Hollie Whitehead March 16th, 2016 Feel like you’re finally out of great content ideas? Don’t worry, we’ve all been there! One of the biggest challenges of writing content for any readership is figuring out just what to write about. This is why blogging is such a seemingly easy, but realistically daunting task. But don’t give … Continue reading 11 Ways to Come Up With Great Content Ideas When You’ve Ran Out →

Does Selling Content As Advertising Change The Economic Model?

by Laurie Sullivan @lauriesullivan, March 11, 2016 The advertising industry sits at a crossroads in the early stages of defining the future, so the debate rages on whether digital media such as content can contribute to the loss from any traditional or digital advertising. The news business is seeking new revenue models to develop it. … Continue reading Does Selling Content As Advertising Change The Economic Model? →

10 Tools For Discovering Content Your Followers Will Love To Share

by Katerina Petropoulou March 14, 2016 Follow @kat_petropoulouMarch 14, 2016 Compelling content will attract the right people to you, allowing you to build an audience of current and potential customers. More than that, posting great content on social is the the first step to higher engagement rates and a larger audience. The question is, how … Continue reading 10 Tools For Discovering Content Your Followers Will Love To Share →