By Joydeep Bhattacharya|2016-06-03T16:50:20+00:00July 6th, 2016|Conversion Optimization|0 Comments Small things make big differences when it comes to conversions. It is incredibly important to understand how your customers think and react. Smart marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy. When Nike says, “Just Do it!” or when … Continue reading 5 Surefire Consumer Psychology Tricks To Increase Conversions
Don’t alienate your consumers. Columnist Alex LePage explains how intent data and programmatic advertising can help you anticipate your customers’ needs and build relationships with them across devices. Alex LePage on June 7, 2016 Let’s take advantage of our ability to listen and “talk back” to consumers through effective deployment of intent marketing. One … Continue reading Build effective consumer relationships with ads that use intent data
With all eyes on live-streaming, columnist Maggie Malek has some tips on how to use it to tell your brand’s story and connect with consumers. Maggie Malek on June 1, 2016 Tiny screens are poised to rule the world. And if content marketing on these tiny devices is king, video content is the crown … Continue reading Live from your brand: streaming video and the new consumer connection
by Kim Niemi May 18, 2016 Follow @KimNiemiDMGMay 18, 2016 With the many channels consumers have to provide feedback to your business – from online review sites to social media pages – knowing where to focus your attention can be overwhelming. Luckily there are plenty of killer social monitoring solutions so businesses can easily automate … Continue reading 3 Types of Consumer Feedback You Should Not Ignore (And How to Respond to Them)
By Bernadette Coleman May 13th, 2016 Having a powerful online presence is critical to success. The overwhelming majority of consumers turn to the Web before visiting a local business for the first time, and they are likely to compare pricing with a competitor’s while in store, on their mobile device. Showing up in these queries does … Continue reading Reviewing The Stats: The What, When & How of Consumer Search
by Gina Botti April 19, 2016April 19, 2016 Keeping pace with Facebook’s feature updates can sometimes feel like an uphill battle. They’re constantly in search of monetization opportunities, and now they have a new shiny object: video. Facebook has been pushing video for many years now, but they’ve stepped up their game over the past … Continue reading How Marketers Use Facebook Video to Elevate Consumer Engagement
by Grant Thomas March 16, 2016 Follow @gsthomas22March 16, 2016 There are a bunch of aspects to running an e-commerce business but when you boil it down, everything comes back to how your website, brand, and products are perceived by consumers. You can have your own assumptions of what will work but how do you … Continue reading 65 E-Commerce Statistics About Consumer Psychology [Infographic]
Columnist Myles Anderson takes a look at what consumers in different age groups are looking for when it comes to local business websites. Local SEO practitioners, take note! Myles Anderson on March 8, 2016 In February at BrightLocal, we published an annual survey that explored consumer attitudes towards local business websites. The survey looked at … Continue reading What different consumer groups really want from local business websites
by Zuzanna Pasierbinska-Wilson March 7, 2016 Follow @fattypontoonskiMarch 7, 2016 How to develop your social data strategy while building trusted relationships with your customers. In 2014, Snapchat agreed to settle charges that it deceived consumers about the disappearing nature of messages sent through the popular mobile messaging app. The company allegedly deceived consumers over the … Continue reading Balancing Business Insight and Consumer Trust
Lego, DJI and GoPro are tapping into the power of creating communities. Columnist Jordan Kretchmer discusses what they’re doing right and how you can take a page from their marketing playbooks. Jordan Kretchmer on December 11, 2015 This year, many shoppers skipped the hustle and bustle of Black Friday for the convenience and comfort of … Continue reading 3 Brands That Dominated Cyber Monday And What They Can Teach Us About Consumer Engagement
