Lego, DJI and GoPro are tapping into the power of creating communities. Columnist Jordan Kretchmer discusses what they’re doing right and how you can take a page from their marketing playbooks. Jordan Kretchmer on December 11, 2015 This year, many shoppers skipped the hustle and bustle of Black Friday for the convenience and comfort of … Continue reading 3 Brands That Dominated Cyber Monday And What They Can Teach Us About Consumer Engagement
by Pam McBride November 24, 2015 Follow @leadsiftNovember 24, 2015 Deals abound on Black Friday. It’s the holiday before the holidays, and the main shopping day of the year for a sizable chunk of consumers. And this year looks to be the biggest Black Friday yet, with social media mentions up 20 percent over 2014. … Continue reading The Black Friday Deal Maker? Consumer Intelligence [Infographic]
by Rick Delgado November 24, 2015 Follow @ricknotdelgadoNovember 24, 2015 As every business owner knows, this is the age of big data. Several years ago, consulting firm McKinsey & Company posited that data analysis would lay the foundation for bolstering business’ ability to compete, innovate and most importantly, grow. As McKinsey and Company argued, collecting … Continue reading Using Consumer Research to Develop a Growth Strategy
by Laurie Sullivan @lauriesullivan, October 26, 2015 Considering Google Consumer Match? “Avoid dumb targeting,” says Matt Miller, SVP of analytics and targeting at global performance agency Performics. The platform allows search marketers to bridge other forms of media like email to more finely target consumers in search advertising or on YouTube. Segmentation becomes the … Continue reading Tips To Avoid Dumb Targeting In Google Consumer Match
by Laurie Sullivan @lauriesullivan, (October 26, 2015) Considering Google Consumer Match? “Avoid dumb targeting,” says Matt Miller, SVP of analytics and targeting at global performance agency Performics. The platform allows search marketers to bridge other forms of media like email to more finely target consumers in search advertising or on YouTube. Segmentation becomes the key. … Continue reading Tips To Avoid Dumb Targeting In Google Consumer Match
Pam McBrideSeptember 16, 2015 Think, for a minute, about how many marketing channels the typical consumer encounters each day. They might wake up, check their smartphone and turn on an Internet radio station while they get ready for work. On their commute, they read their tablet for the latest news while passing dozens of billboard … Continue reading Defining the Digital Consumer for Cross-Channel Strategies
The growth of the Internet of Things is bringing marketers unprecedented opportunities, says columnist Kevin Lindsay. But he warns it also increases the likelihood of getting it wrong. Kevin Lindsay on August 24, 2015 Let me set the scene: It’s 6:30 p.m. on a Tuesday night. I’m home, my wife’s home, my kids are home. … Continue reading Stop The Interruptions! Marketing In The Age Of The Always-On Consumer
Laurie Sullivan @lauriesullivan, (July 22, 2015) Advertisers are missing an opportunity to create new metrics to measure things like consumer sentiment. That was the consensus among experts during a panel on measuring content’s impact at the MediaPost OMMA LA conference Art & Science of Digital Advertising. In fact sentiment is the one thing marketers can’t … Continue reading Brands Missing Opportunity To Measure Consumer Sentiment
Rachel SerpaJune 25, 2015 Pop culture and the media have been propagating consumer interest in the “space age” for years. Take, for example, the Jetsons – one of television history’s most beloved shows, where George Jetson and his family live blissfully in the space age, driving flying cars and taking cues from their talking robot … Continue reading Two Quick Tips for Protecting Consumer Privacy in the “Space Age”
Columnist Brian Rigney offers three ways for retailers to deliver rich consumer experiences in the moments that matter. Brian Rigney on June 16, 2015 There was a time when content was king, when content ruled the airwaves and was the hook by which brands fished for consumers. But today, content is a sprawling ocean, and … Continue reading Instant Digital Gratification: Taking The Consumer To The Checkout In Rapid Fashion
