by Philip Rosenstein, October 25, 2016 Ad-tech company Turn this week released Advanced Audience Insights, a new solution to analyze consumer data and create targeted segments. Using data clustering, the product looks to offer marketers real-time capabilities when defining targeting strategy. Turn had already been doing this type of cluster analyses for certain individual clients, … Continue reading Turn Launches Advanced Audience Insights To Bolster Consumer Insights
Tag Archives: Consumer
Information Is Critical For Consumer Decisions
by Aaron Baar, Staff Writer, October 25, 2016 Yeah, that headline has a pretty big “duh” factor to it. Of course information is critical when it comes to making a decision; true impulse decisions are infrequent and they rarely work out the way we’d want. But every now and then it’s important to remind ourselves … Continue reading Information Is Critical For Consumer Decisions
Are fake online reviews killing consumer confidence?
Consumer confidence in reviews is drastically lagging. Contributor Tamar Weinberg explains how brands can take advantage of user-generated content and a smart review process to regain that trust. Tamar Weinberg on October 21, 2016 Ninety percent of shoppers say reviews impact their purchasing decisions. They are as good as gold — when they’re real. … Continue reading Are fake online reviews killing consumer confidence?
How The Holidays Change Consumer Behavior
by Laurie Sullivan@lauriesullivan, October 3, 2016 Searches, media consumption and social sharing increase during the holidays as pictures, videos and gift-giving ideas are researched and shared. Most consumers will spend more time online, watch more TV, and go to the movies more often during the holiday season, according to the findings of a recent survey. … Continue reading How The Holidays Change Consumer Behavior
Patience Zero – Restlessness of the Modern Consumer
by Dan Radak Follow @DanRadakSeptember 30, 2016 Name any great mind from the last 2,500-odd years and you are likely to find a quote of theirs praising patience as one of the greatest virtues a human being can possess. If you were to somehow transport them to the modern world, they would be appalled at … Continue reading Patience Zero – Restlessness of the Modern Consumer
Research Shows Advertisers That Consumer Choices Are Risky Business
by Laurie Sullivan@lauriesullivan, September 19, 2016 When it comes to experiences involving choices around money, people take more risks in negative situations and less risk in positive ones. New research looks at whether this is the same for everyday experiences — from going to the movies or looking for a hotel to eating a sandwich. … Continue reading Research Shows Advertisers That Consumer Choices Are Risky Business
Consumer Personality Segmentation in Digital Marketing
by Angela Hausman, PhD Follow @MarketingLetterSeptember 6, 2016 Academics teach the concept of segmentation based on consumer personality traits, lifestyles, and motivations, yet marketers are less likely to use so-called psychographics to create target markets (or consumer personas) in a meaningful way. In today’s discussion, we’ll talk about: how marketers segment markets based on consumer … Continue reading Consumer Personality Segmentation in Digital Marketing
Gen Y: How To Target The Largest Consumer Group In History
By Emily Culclasure August 29th, 2016 Generation Y frequently stumps marketers, and for good reason; unlike previous generations, Gen Y-ers tend to ignore shifted values & shortened attention spansmore traditional advertising such as magazine ads or TV commercials. They grew up on the frontlines of the technology revolution, and they expect instant, personalized communications on the … Continue reading Gen Y: How To Target The Largest Consumer Group In History
Not just for payments, mobile wallets an underused consumer channel — [survey]
Urban Airship survey showcases broader potential of mobile wallets. Greg Sterling on July 27, 2016 Mobile wallets: they’re not just for payments anymore. That’s according a new Urban Airship survey of 2,000 adults in the US and UK. The study sought to explore the “non-payment capabilities” and adoption of mobile wallets as a communication … Continue reading Not just for payments, mobile wallets an underused consumer channel — [survey]
Trends Drive Decline In Consumer Trust
by David Baker, Op-Ed Contributor, (July 11, 2016) What a crazy summer already. Trump has led the domestic headlines and even got the interest of email marketers with very visible poor practices that we all cringe at. There’s Brexit, Wimbledon, terrorist attacks, EUFA Euro, race protests, and the stock market. This is also the … Continue reading Trends Drive Decline In Consumer Trust
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