Don’t try to hide or exaggerate the facts. Columnist Rachel Lindteigen says content marketers will be rewarded if they offer their consumers content that’s honest and relevant. Rachel Lindteigen on February 3, 2017 A new term popped up recently, and it’s a dangerous one for marketers. Kellyanne Conway, counselor to our new president, introduced … Continue reading Don’t risk your business and consumer relationship over ‘alternative facts’
by Susan Frech, Columnist, January 16, 2017 Omni-channel marketing seeks to provide the consumer a seamless shopper experience whether in-store, online, desktop or mobile. Retail marketers like Starbucks, Sephora, and Crate & Barrel have made moving towards this goal a priority, investing in processes and platforms to ensure consumers enjoy a familiar and consistent … Continue reading Omni-Channel Marketing Meets Consumer Engagement
Effective digital advertising is all about context, and columnist Phil Schraeder notes that in a cross-device world, getting context right requires a new set of tools and a new way of thinking. Phil Schraeder on January 11, 2017 “The right consumer at the right time at the right place.” That familiar mantra is exactly … Continue reading Going beyond ‘right consumer, right time, right place’
Meredith Wood — December 27, 2016 Follow @fundera— December 27, 2016 Whether you’re an entrepreneur with a laundry list of business expenses or a freelancer interested in winning rewards points, business credit cards may be an excellent solution. With that being said, business and personal credit cards are quite different in a number of ways. … Continue reading 4 Ways Business Cards Differ from Consumer Cards
by April Mullen, December 15, 2016 Building long-term customer relationships is a key path to profitability and return on marketing investment. Brands struggle, however, to create meaningful journeys that are helpful to customers. There’s a compelling reason for you to prioritize this effort now, though. Forrester Research states that customer-experience leaders grow compound average … Continue reading 6 Steps To Planning Meaningful Consumer Journeys
What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column. Julian Connors on December 2, 2016 In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of the more common examples of … Continue reading Consumer citations are the future of local SEO
by Jack Loechner, Staff Writer @mp_research, November 22, 2016 According to the 2016 State of Customer Journey Marketing, presented by Guy Marion, Ph.D. CMO & Growth, Autopilot, social media and mobile devices have strengthened consumers’ ability to connect 1:1 with brands at any time, from anywhere. 88% of high performing marketers get results by investing in customer … Continue reading Social And Mobile Strengthen Consumer Connections With Brands
Gee Ranasinha — November 3, 2016 Follow @KEXINO— November 3, 2016 The challenge for business today lies less in finding ways to grow and maintain visibility, awareness, or trust in your product or service. But in growing and maintaining relevance in the minds of your audience. It wasn’t that long ago when ‘visibility’ and ‘relevance’ … Continue reading Connecting With ‘Consumer v2.0’
Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase. Thomas Stern on October 31, 2016 Google introduced the concept of micro-moments over a year ago, and since then, the company has consistently published supporting information as … Continue reading Micro-moments and beyond: Understanding and optimizing for consumer intent
Alice Chen — October 28, 2016 — October 28, 2016 Consumers shopping habits have evolved over the last few years. Tech-savvy buyers are equipped with mobile devices, and they’re using them to research, purchase, and write online reviews. The modern shopper wants convenience, personalization, and speed. Facilitated by technology, modern consumers are empowered by instant … Continue reading The Evolution of Consumer Behaviour: Webrooming v.s. Showrooming
