August 01, 2025 How to lead hybrid teams of employees and independent consultants BY Mike Doud After 25 years helping companies build teams, I’ve seen white-collar work evolve through tech booms, market crashes, and management fads. But today’s shift is more foundational: hybrid teams—made up of both full-time employees and independent consultants—are becoming the new norm. … Continue reading How to lead hybrid teams of employees and independent consultants
Wendy Marx November 25, 2021 You may have heard of brand messaging and positioning for products — but what do you do when you’re trying to sell your services as a coach or consultant? Positioning and messaging still play an important role. How? Let’s look at why positioning and messaging for coaches and consultants is … Continue reading How to Grow with Positioning and Messaging for Coaches and Consultants
Bob Van Rossum October 22, 2021 Every leader has a way of making sure their team is effective, efficient, and happy. Recently, a leadership style popularized by Amazon has struck the attention of marketing executive search consultants. It’s called single-threaded leadership. This concept sprouted as a way to make sure that all-important projects had a … Continue reading Marketing Executive Search Consultants’ View On Single-Threaded Leadership
Steven Imke September 7, 2020 In a previous post, we described a system to promote a consulting business. However, most consulting businesses are not inherently scalable since there is a limit to the number of hours that consultants can bill. Moreover, marketing takes time, and devoting many hours per week to marketing and promotion efforts … Continue reading How Consultants Can Leverage and Scale a Business
Rachel Senat August 26, 2020 It’s not what you say, it’s how you say it. I think we’ve all heard this saying before at least once in our lives. And the truth is when it comes to business, both are equally important. As a consultant, you already know that how well you communicate with your … Continue reading Email Marketing for Consultants
Veronica Green-Gott — October 10, 2019 ABM, or account-based marketing, is an extremely useful tool for IT consultants. If inbound marketing is represented by a magnet, sucking in leads through content, ABM is more like ax-throwing. You identify a target, throw your ax, hit the bullseye, and land a sale. While they both rely on … Continue reading How to Coordinate an ABM Campaign for IT Consultants
Veronica Green-Gott — August 28, 2019 — August 28, 2019 Out of all of the social advertising platforms, Facebook Ad Manager is perhaps the most complicated, at least to me. It can be difficult to get to, complicated to navigate, and the analytics can be particularly hard to work with. I might be biased— LinkedIn … Continue reading Facebook Ads for IT Consultants: A Guide to Facebook Ad Manager
Veronica Green-Gott — August 12, 2019 — August 12, 2019 Recently, I read an article by Neil Patel where he argues that B2B is unsuccessful on social media because it’s boring. He argued that social media practitioners need to find an “unboring” angle to relate to. He uses the example of vivarium misting systems which … Continue reading Social Media Marketing for IT Consultants: Take the Un-Boring Angle
Veronica Green-Gott — April 8, 2019 — April 8, 2019 When IT consultants think marketing, they typically focus on email, SEO, and other more traditional digital marketing pursuits. Like many other consultants in the B2B space, they tend to assume that their audience isn’t on social media. But not only is the IT consultant’s audience … Continue reading 5 Reasons IT Consultants Need Paid Social
Sara McGuire — April 2, 2019 Follow @sara_mcguire — April 2, 2019 New to consulting and stressed about how to close your first deal? Or maybe you’re overwhelmed by juggling your first projects and the constant need to chase new work. Luckily for you, your competition is probably making some serious proposal mistakes that are … Continue reading Top 4 Ways New Consultants Can Write Winning Proposals That Land Clients
