Michael Ugino — October 18, 2017 — October 18, 2017 Pricing for ecommerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the … Continue reading The Psychology of Competitive Pricing for Ecommerce
Amid the super saturated digital advertising space, how can your brand break through? Contributor Peter Minnium explains how building an audience will give you a competitive advantage. Peter Minnium on October 6, 2017 Today, brands market and sell their products in an environment that is more competitive than ever. Consumers are subjected to so … Continue reading How to build an audience of consumers in today’s highly competitive environment
Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers. Lori Weiman on October 5, 2017 It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to … Continue reading 2017 growth hacks: Increase CTR by monitoring competitive offers
Mark Miller — October 4, 2017 Follow @MMtwopointfive — October 4, 2017 In our 20+ years matching top marketing professionals with open job opportunities, we’ve found that most of them aren’t motivated primarily by money–other factors like growth potential, responsibilities, and who they get to work with tend to rank higher. That said, elite marketers … Continue reading 3 Resources to Help You Calculate Competitive Compensation for Your Next Marketing Executive
Ivan Ivanov — September 29, 2017 — September 29, 2017 All social media managers have their eyes on Instagram’s growth in engagement. And they rightfully do so. Despite the constant shadowbanning of spammy and bot accounts, the social network still managed to mark an increase in user’s growth in June and July. Instagram is slowly … Continue reading Does The Competitive Benchmarking Matter On Instagram?
Peter Sheldon — September 8, 2017 Follow @magento — September 8, 2017 Free-Photos / Pixabay Forrester Research’s new report, “The Forrester Wave™: B2B Commerce Suites For Midsize Organizations, Q3 2017”, explores the commerce needs of midsize B2B companies and evaluates B2B commerce suite providers. What This Means for B2B Merchants “We’re seeing a wave of … Continue reading B2B Commerce: 4 Ways to Stay Competitive
Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed. Julie Joyce on August 15, 2017 I’ve recently softened my stance on competitive analysis. I once thought that it was not worth my time; usually, what I saw was that people were simply using it to copy … Continue reading How to generate ideas when competitive analysis shows you nothing
Karl Feldman — August 10, 2017 — August 10, 2017 We’ve written before on the importance of brand research. But today, I want to help you understand exactly how it gives your firm an advantage in the marketplace. What specific points of leverage does a firm that conducts research have that it didn’t before? Let … Continue reading How Brand Research Delivers Competitive Advantage
Are you searching for the right candidate to fill a marketing analytics role? Columnist Nick Iyengar says you shouldn’t focus on what they know about the tools, but instead take a look at their soft skills. Nick Iyengar on July 18, 2017 One of the biggest challenges of working in the digital marketing analytics … Continue reading Identifying top analytics talent in a competitive environment
Christopher Moore — July 4, 2017 Follow @cjmoore — July 4, 2017 Opening your eCommerce business up to new markets is an exciting prospect because it means more business for you. But selling internationally isn’t a walk in the park. In addition to order fulfillment, pricing is another area that’s hard to get right. You … Continue reading Borderfree E-commerce Competitive Pricing Strategies
