How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions. Lori Weiman on May 18, 2017 Welcome back to my eight-part series providing marketers with growth … Continue reading 2017 SEM growth hacks: Gain monster paid search growth using competitive data
Svitlana Graves — May 14, 2017 — May 14, 2017 “Never interrupt your enemy when he is making a mistake.” —Napoleon Bonaparte When your competitors make mistakes, it makes winning so much easier. But what if it’s you who is making a mistake, while your competitors are off to the races? You won’t know until … Continue reading A Step-by-Step Guide to Conducting Competitive Analysis
Tackling an in-depth competitor content insights report can be a daunting task, but columnist Rachel Lindteigen breaks the process down into steps to make the process easier. Rachel Lindteigen on March 3, 2017 If you’re like most marketers, you’re focused on your content marketing efforts, but you’re probably also curious about what your competition … Continue reading How to create a competitive content insights report step-by-step
In the new year, columnist Thomas Stern argues we should adopt new strategies for monitoring and analyzing the competition. Here are his suggestions. Thomas Stern on February 2, 2017 With search marketing in a relatively constant state of evolution, refreshing competitive strategies is an exercise that is easily overlooked. As we enter a new … Continue reading Refreshing competitive search strategies in 2017
How effective is your enterprise mobile app strategy? Contributor Bridget Roman dives into the results from an Adobe survey to uncover tips to keep you a step ahead of the competition. Bridget Roman on January 18, 2017 Every digital marketer loves talking about consumer-facing apps, and why shouldn’t they? They’re fun, flashy, and — … Continue reading 5 tips for gaining a competitive advantage with your enterprise mobile app strategy
Even many of the titans of the internet could do with a bit of optimization of their mobile sites. Contributor Marcus Miller offers a comprehensive view of how to ensure you’re making the most of the opportunity to forge ahead. Marcus Miller on December 27, 2016 In 2016, the inevitable happened, and mobile … Continue reading SEO in 2017: Mobile optimization as a competitive advantage
Will Thomson — December 8, 2016 Follow @WillRecruits— December 8, 2016 As anyone who’s been in the recruiting business long enough, you will know that recruiting success doesn’t happen overnight. In fact, if you’re going for quick wins and instant gratification, brother, you’ve chosen the wrong line of work entirely! The fact is that actually … Continue reading 5 Differentiators of Successful Recruiters in a Competitive Market
Alexi Lambert — December 5, 2016 Follow @alexilambert— December 5, 2016 Have you ever watched a performance of yours and had that overwhelming flush of heat on your face from embarrassment because you thought you did way better than you actually did? I can confidently say that I have had more than my fair share … Continue reading Why Doing A Competitive Analysis Is The Best Way To Be Successful [Infographic]
Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense. Lydia Jorden on November 8, 2016 During the holidays, we often let a fair part of ourselves go: diet, exercise, budgets and more. But for local search engine optimization (SEO) professionals, there is something … Continue reading Holiday optimization tips for remaining competitive in the SERP
by Patrick Whatman Follow @mrwhatmanOctober 12, 2016 Every smart brand knows the value of analyzing competitors. To really nail your own business strategy, it pays to have a sharp eye on your neighbors’. You can study their social media strategy, how they work with influencers, and their broader PR approach. Or you can get super … Continue reading Competitive Monitoring: How to Build a Strategy in 4 Steps
