Greg Walder — February 19, 2018 — February 19, 2018 It’s no secret that being quick to adopt new technology is critical for standing out in today’s competitive market. In a world where new technology is constantly emerging, the teams who will gain a competitive advantage are the ones who are constantly open to change … Continue reading The Key to Gaining a Competitive Advantage? Embrace Change.
Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic. Andrew Dennis on February 16, 2018 Today I want to showcase a successful link-building campaign we conducted for a new website and walk through the process in the event others may learn and … Continue reading A link-building case study: Using brand mentions and competitive linking tactics
You can learn a lot from your competitors. Columnist Sam Welch discusses easy ways to gather data on the competition without using third-party tools or paid subscriptions. Sam Welch on January 18, 2018 In the course of my work, I get the chance to help companies of all shapes and sizes get on track … Continue reading Competitive research: 3 free steps to a better brand strategy
Jenny Traster — January 16, 2018 — January 16, 2018 Perhaps your brand blows all your competitors out of the water. Or maybe there are a handful of businesses that have much better blog posts or videos than you do – or so you think. Comparisons with your competitors are not the place to rely … Continue reading How to Conduct a Competitive Analysis
Morgan Miller — January 9, 2018 — January 9, 2018 A brand audit can take many different forms depending on the client or company, but is a beneficial practice for any brand, no matter how big or small. Whether your brand is considering a rebrand, new website, insight into competition or just wanting a broad … Continue reading How a Competitive Audit Can Give Your Brand a Leg Up
Analisa Sande — December 29, 2017 — December 29, 2017 There are some facets of successful businesses that seem constant: advertising is always important, transparency isn’t going anywhere, and competitive pricing matters. However, there are still business trends that rise and ebb away too. 2017 was all about highly specialized products and big data collection, … Continue reading Business Trends for 2018: What You Need To Know To Stay Competitive
Sometimes, the key to increasing ROI is not to expand your targeting, but to refine it. Columnist Kristopher Jones shares a case study where hyper-targeted advertising based on detailed customer personas produced award-winning results. Kristopher Jones on December 11, 2017 Paid advertising on social media platforms like Facebook and Instagram allows you leverage your … Continue reading Knowing your audience better is your competitive advantage: A case study
Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape. Andy Taylor on December 8, 2017 The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days. As advertisers dig into their own … Continue reading Is holiday paid search more competitive in 2017 than 2016?
John Hodge — November 7, 2017 Follow @johnahodge — November 7, 2017 Pexels Business differentiation is the act of a business positioning itself to stand out from other businesses. This could be highlighting service offerings or maybe the execution of those service offerings. Now, those two examples aren’t an exhaustive list of what can be … Continue reading How to Make the Competitive Landscape Uneven with Creative Business Differentiation
Joseph Chukwube — October 27, 2017 Follow @Josephchukwube — October 27, 2017 StartupStockPhotos / Pixabay With the market sphere filled with similar products and services, businesses have no other option but to join the tough competition. The established businesses often have the best of connections, solid social proofs, and top-notch experts helping with their marketing … Continue reading 4 Smart Ways Small Businesses Can Gain a Competitive Edge
