Rob Collins January 10, 2022 In a highly competitive candidate-driven market like we are seeing today, are you losing out on top talent because of the recruiting process you employ? As the leader in marketing executive search, at MarketPro, one thing we know to be true is that top executives are interviewing you as much … Continue reading How to Interview Marketing Executives to Win in a Highly Competitive Talent Market
Tag Archives: Competitive
24 Creative, Competitive, & Click-Worthy Ad Copy Examples (+How to Replicate Them)
Kristen McCormick January 8, 2022 Copyhackers founder Joanna Wiebe: “Your job is not to write copy. Your job is to know your visitors, customers, and prospects so well, that you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal … Continue reading 24 Creative, Competitive, & Click-Worthy Ad Copy Examples (+How to Replicate Them)
How Reckitt gained a competitive advantage with first-party data
Using Artefact’s audience engine, Reckitt improves segmentation and ROI. Chris Wood on November 9, 2021 “The audience engine is aimed at building a scalable and AI-driven approach to first party data,” said Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. He noted that … Continue reading How Reckitt gained a competitive advantage with first-party data
2 Ways to Gain the Competitive Edge by Always Meeting Customer Expectations
Gabriel Smith October 28, 2021 Industries may be different in many ways, but the expectations of customers are the same. Customers want a seamless and easy digital experience with great service levels and delivery. In the realm of pricing, the same rules apply. Habitat_de_lill / Pixabay In my field of expertise, pricing and quote to … Continue reading 2 Ways to Gain the Competitive Edge by Always Meeting Customer Expectations
The Top 3 Competitive Advantages of Elite Investors
Jake Eisenberg September 6, 2021 Affluent clients having high-net-worth with liquid assets of around $ 1 million are popularly termed Elite investors in the gambit of financial planning and investment. Elite investors qualify for differently managed investment accounts instead of plain and basic mutual fund investment. These elite investors are highly acknowledged by private wealth … Continue reading The Top 3 Competitive Advantages of Elite Investors
Creating Competitive Advantage in Returning to the Office
Gleb Tsipursky August 16, 2021 “I really like working with other people. I’m uncomfortable working by myself, it’s just not the same. So I’d love to have everyone go back to the office five days a week.” That’s what Marvin, the long-time CEO of a company with 4,000 employees, told me when we discussed his … Continue reading Creating Competitive Advantage in Returning to the Office
Competitive Benchmarking. Why Does It Matter and What Can It Tell You?
Sophie Beard June 14, 2021 If your client asked you how their social media performance compares to competitors, could you answer? When it comes to social media activity you don’t just have to be on top of your clients’ accounts, but competitors too. Social media is an increasingly crowded space so you need to be … Continue reading Competitive Benchmarking. Why Does It Matter and What Can It Tell You?
How Workforce Management Creates Competitive Advantage
Peter Navarro May 26, 2021 In a supermarket, at peak hours, you either see closed entry doors or long queues. The same occurs in banks and call centers. How many times have you had to wait for a long time in line at a bank or on the phone to be answered? And how many … Continue reading How Workforce Management Creates Competitive Advantage
5 Effective Ways to Attract Top Talent in a Highly Competitive Job Market
Rosie Harman April 6, 2021 Long gone are the days when HR managers used to rely on recruitment agencies to help them acquire new talents. It’s a new age now! Therefore, using old traditional techniques will do no good for the companies. They must adapt to the changing trends. Otherwise, they may never be able … Continue reading 5 Effective Ways to Attract Top Talent in a Highly Competitive Job Market
How to Win With Marketing Competitive Analysis Across Search & Social
Conor Bond March 20, 2021 Your business is shaped, in part, by the competitive landscape in which it operates. Here’s a fun way to think about it: Your business is a band, and your competitive landscape is its historical context. Joy Division—one of the most celebrated post-punk bands to come out of the UK—was shaped, … Continue reading How to Win With Marketing Competitive Analysis Across Search & Social
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