Kellie Wong January 21, 2021 “You know, as most entrepreneurs do, that a company is only as good as its people. The hard part is actually building the team that will embody your organizational culture and propel you forward.” — Kathryn Minshew, Founder & CEO at The Muse Organizational culture doesn’t mean that you own … Continue reading Why Organizational Culture Is a Competitive Differentiator
Maria Ganta December 11, 2020 Want to implement successful strategies in 2021? This article is for you. This article will mention ten steps to help you create the best social media competitive analysis in 2021. First, what is a social media competitive analysis? A competitive analysis sees a company’s strengths and vulnerabilities. With this analysis, … Continue reading Conduct a Successful Social Media Competitive Analysis in 2021 [Infographic]
Julius Cerniauskas November 30, 2020 Today is Cyber Monday, yet marketers have already shifted into highest gear to connect with desired audiences. The battle between businesses has begun, driving competition higher as they compete for a share of the shrinking consumer pie. COVID restrictions and decreased spending power have made online sales more important than … Continue reading Stay Competitive With These Data-Based Marketing Strategies This Cyber Monday (and Beyond)
Emily Carroll September 18, 2020 The process of conducting a competitive analysis has never been more important. This year has created massive shifts in consumer behavior and how they choose to interact with businesses. As a result, competitor research has become a growing need among organizations to understand how their services, pricing offerings, and marketing … Continue reading 3 Benefits of Conducting a Competitive Analysis
By Aytekin Tank August 28, 2020 With so much time being spent at home, many of us are taking advantage of the benefits of e-learning. And why not? It’s a convenient, cost-effective way of burnishing our skills or developing new ones, all while safely quarantined at home. Even before the pandemic, e-learning was on the … Continue reading The competitive edge virtual learning provides during a downturn
Katy French July 2, 2020 According to iHire’s 2019 Employer Branding Pulse Survey, 59.3% of companies either don’t have an employer branding strategy, or don’t know if they do. If you fall into that camp, it’s time to remedy that ASAP. The hiring game has changed. Job candidates expect a lot more than a paycheck … Continue reading How to Do an Employer Competitive Analysis
Brandon Leibowitz — June 1, 2020 Competitive analysis is, in a nutshell, is the process of gathering and analyzing data about your competitors, mainly to compare their strengths and weaknesses when compared to yours. The main idea is that the better we understand our competitors, the more effective we can outsmart them. However, although it’s … Continue reading How to Do Competitive Analysis in 2020: A Step-by-Step Guide
Steven Imke — May 4, 2020 There are many factors good negotiators try to control to give them a competitive advantage in negotiations. Factors such as timing and the location of the meeting, as well as the use of body language and even what each party had to eat can contribute to more successful negotiations. … Continue reading How to Achieve a Competitive Advantage in Negotiations
Nicole Blanckenberg — February 25, 2020 Finding the most effective product price can be a tricky affair, but it’s also incredibly important to the success of your online store in cutthroat niches, which is where competitive pricing strategies for eCommerce come in. The right pricing strategy will ensure you are able to price your products … Continue reading Competitive Pricing Strategies for eCommerce
Sanya Taylor — February 19, 2020 When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start. Knowing what your competitors are doing can help inform your firm’s next steps and arm you with a lot of great intel – information such as their target … Continue reading 5 Key Steps to Conducting a Competitive Analysis
