AI can accelerate marketing, but lasting B2B growth depends on human connection, customer value and relationships that endure. By Scott Hornstein Published on July 29, 2026 If you’re a large corporation, AI is the wind at your back and the tide going your way. Your positioning, competitive differentiation, and reputation are tied down. … Continue reading How to make trust your competitive differentiator in AI
Thanks to AI, customers have all the information they want. The challenge now is giving them a reason to trust you. By Reid Holmes Published on July 17, 2026 Your best prospective customer just fired up an AI tool and asked for everything about your category and which product it should pay attention … Continue reading Your content isn’t your competitive advantage anymore
More channels, more AI, and more data create new opportunities and challenges. Learn how to build a marketing ecosystem that scales. By John Premkumar Published on July 6, 2026 Marketing has never been more exciting — or more demanding. Today’s teams operate across a rich web of customer data platforms, AI-powered … Continue reading Turning marketing complexity into a competitive advantage
June 18, 2026 The competitive advantage AI can’t automate BY Jenny Fernandez and Noam Bar-Lev Anthropic recently posted a job opening for a Head of GTM Narrative. Not a content lead. Not a brand director. A go-to-market narrative strategist. The company that has spent years building some of the most capable AI in the world decided that … Continue reading The competitive advantage AI can’t automate
Competitor analysis goes beyond dashboards and weekly reports. Here’s how to use AI to think ahead instead of catching up. By Susan Ferrari Published on May 29, 2026 If you’re like most brand teams I talk to, you’ve got a system for keeping tabs on the competition — dashboards, weekly reports, and someone … Continue reading The marketer’s new playbook for AI-powered competitive intelligence
April 26, 2026 Your differences are your competitive advantage against AI, LinkedIn’s leaders say BY Next Big Idea Club Below, Aneesh Raman and Ryan Roslansky share five key insights from their new book, Open to Work: How to Get Ahead in the Age of AI. Raman is LinkedIn’s chief economic opportunity officer. He previously served as senior … Continue reading Your differences are your competitive advantage against AI, LinkedIn’s leaders say
AI can produce content at scale, but not direction. Better inputs, proprietary data and clear guardrails drive stronger outcomes. By Mike Ukstins Published on March 31, 2026 Imagine handing a supercar to a driver with no map, no sense of direction and a GPS that only speaks in generalities. They can certainly move … Continue reading Building an AI competitive edge through strategy and governance
March 19, 2026 Are you in a competitive creative career? Oscar-winning director Barry Jenkins has advice on what it takes to find success BY Jude Cramer It’s a tough time out there for creatives. Whether you’re a writer, director, actor, or artist of any kind, the world is short on opportunities—particuarly the kind that pay. But … Continue reading Are you in a competitive creative career? Oscar-winning director Barry Jenkins has advice on what it takes to find success
Most Competitive Non-Branded Google Searches by Laurie Sullivan , Staff Writer, February 12, 2026 Findings from a study analyzing 36 high-intent business search terms identified the industries facing the highest barriers to organic search visibility on Google in 2026. The study from Social Market Way, a digital marketing agency specializing in SEO and lead generation, … Continue reading Most Competitive Non-Branded Google Searches
November 24, 2025 Mentorship is the competitive edge our workplaces need to accelerate
