Tag Archives: Competitive

5 Reasons to Be Real: Authenticity is the New Competitive Edge

Michael Bianco-Splann — January 23, 2020 Clients, customers, and employees all share one unique quality: being human. As human beings, we know when someone is being genuine as opposed to speaking “corporate talk,” mouthing the words that relegate us to being a number rather than an individual. We know the difference between rote, systematic adherence … Continue reading 5 Reasons to Be Real: Authenticity is the New Competitive Edge

10 Tips to Have a Better Business Growth and Be Competitive for Other Businesses

Brian Taylor — January 7, 2020 Businesses and startups at present should be more alert and cautious than they were ten years back. This is because of the business models that are being followed now. For example, the on-demand business model requires very little capital and this has made many to launch startups using this … Continue reading 10 Tips to Have a Better Business Growth and Be Competitive for Other Businesses

What is Value Chain Analysis? How to Deliver Value & Gain a Competitive Advantage

Oliver Peterson — December 31, 2019 How do you stand out against overwhelming competition? You need an edge; a value proposition isn’t enough on its own. You need to make sure you’re out-competing the competition by keeping costs down and understanding the value you’re delivering to your customer. But how do you continuously improve your … Continue reading What is Value Chain Analysis? How to Deliver Value & Gain a Competitive Advantage

Competitive Analysis On Amazon Takes A Turn

Competitive Analysis On Amazon Takes A Turn by Laurie Sullivan  @lauriesullivan, December 13, 2019 Developers at Gradient.io — an intelligent insights platform that tracks sales on Amazon — made changes to its technology that now allow marketers selling on Amazon to track not only the performance of their brands, but competitors too. The company — … Continue reading Competitive Analysis On Amazon Takes A Turn

The 11 Best Competitive Ads We’ve Ever Seen on Google

Conor Bond — August 31, 2019 — August 31, 2019 I’m not a terribly competitive person. Well—I guess I shouldn’t say that. I’m not always a competitive person. Like, if you beat me in a rainy day game of Monopoly, I’ll probably shrug my shoulders, murmur something about the Parker brothers feeding propaganda to children, … Continue reading The 11 Best Competitive Ads We’ve Ever Seen on Google

Knowledge Retention: How to Protect Your Competitive Advantage

Derek Gleason — February 27, 2019 — February 27, 2019 You invest in your employees—mentoring, conferences, training. Yet over time, unused knowledge fades. Employees take other jobs. How do you protect your investment? Marketing had the highest turnover rate (17%) of any profession in 2018. It isn’t the only cause of knowledge loss. Retirements, promotions, … Continue reading Knowledge Retention: How to Protect Your Competitive Advantage

HR’s Role in Building a Competitive Benefits Package

Matt Jarzynski — January 17, 2019 — January 17, 2019 geralt / Pixabay What’s your recruiting strategy? Today’s low unemployment rates have created strong competition between SMBs, leaving many to dig deeper into the pocketbook to offer higher compensation. However, successful recruiting takes more than money; it takes a compelling total rewards package that emphasizes … Continue reading HR’s Role in Building a Competitive Benefits Package