Competitor analysis goes beyond dashboards and weekly reports. Here’s how to use AI to think ahead instead of catching up. By Susan Ferrari Published on May 29, 2026 If you’re like most brand teams I talk to, you’ve got a system for keeping tabs on the competition — dashboards, weekly reports, and someone … Continue reading The marketer’s new playbook for AI-powered competitive intelligence
April 26, 2026 Your differences are your competitive advantage against AI, LinkedIn’s leaders say BY Next Big Idea Club Below, Aneesh Raman and Ryan Roslansky share five key insights from their new book, Open to Work: How to Get Ahead in the Age of AI. Raman is LinkedIn’s chief economic opportunity officer. He previously served as senior … Continue reading Your differences are your competitive advantage against AI, LinkedIn’s leaders say
AI can produce content at scale, but not direction. Better inputs, proprietary data and clear guardrails drive stronger outcomes. By Mike Ukstins Published on March 31, 2026 Imagine handing a supercar to a driver with no map, no sense of direction and a GPS that only speaks in generalities. They can certainly move … Continue reading Building an AI competitive edge through strategy and governance
March 19, 2026 Are you in a competitive creative career? Oscar-winning director Barry Jenkins has advice on what it takes to find success BY Jude Cramer It’s a tough time out there for creatives. Whether you’re a writer, director, actor, or artist of any kind, the world is short on opportunities—particuarly the kind that pay. But … Continue reading Are you in a competitive creative career? Oscar-winning director Barry Jenkins has advice on what it takes to find success
Most Competitive Non-Branded Google Searches by Laurie Sullivan , Staff Writer, February 12, 2026 Findings from a study analyzing 36 high-intent business search terms identified the industries facing the highest barriers to organic search visibility on Google in 2026. The study from Social Market Way, a digital marketing agency specializing in SEO and lead generation, … Continue reading Most Competitive Non-Branded Google Searches
November 24, 2025 Mentorship is the competitive edge our workplaces need to accelerate
Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools. Alexander Melone on July 1, 2025 Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and near-identical services, something happier, zanier and unexpected makes your … Continue reading Interactive emails give your sales funnel a competitive edge
Expect to see very soft growth in onlines sales in the upcoming holiday season — but here are some ways brands can win. Kim Davis on August 29, 2024 Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Based … Continue reading Salesforce sees a shorter, more competitive holiday season in 2024
A new report from Twilio Segment finds company directors optimistic that AI stratgeies can help beat their competitors. Kim Davis on June 18, 2024 No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That’s the takeaway from the new “State … Continue reading Business leaders believe AI can deliver a competitive advantage
SEO in Personal Injury Law: Improving Search Rankings in One of the Web’s Most Competitive Niches Nate Nead / 10 Aug 2022 Word of mouth referrals used to be the best way to gain new clients as a lawyer. But over the last decade, millions of people have turned to the internet to find the … Continue reading SEO in Personal Injury Law: Improving Search Rankings in One of the Web’s Most Competitive Niches
