by Larry Kim June 14, 2016June 14, 2016 Paid search is a pretty awesome channel. Obviously, I’m a huge fan – I built a company around it. But it’s not without its challenges. For one, as the chart below illustrates, the cost per click (CPC) in certain highly competitive verticals can get super expensive – … Continue reading RLSA for Competitive Markets: A Ridiculously Awesome Way Forward in PPC
by Larry Kim May 22, 2016May 22, 2016 It’s often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft. Of course, part of the fun of rivalry is stealing customers from your rivals. You can … Continue reading 5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition
by Kyle Wong May 3, 2016 Follow @kwong47May 3, 2016 The tech community loves to use a variety of adjectives and nouns to describe its talent: the “A” Players, 10Xers, rockstars, ninjas, game-changers, world-class, etc. All of these descriptors denote great people make great companies. In an HBR article, Michael Schrage from MIT says, “great … Continue reading The Competitive Advantage of Employing a Full-Stack Designer
by Kevin Homer April 4, 2016 Follow @kevin_homerApril 4, 2016 A company’s website is typically the central hub of its entire marketing strategy. It’s the easiest and most cost-effective marketing component in terms of updating with current information and engaging an audience. It’s the one medium where the allotted space to present information is essentially … Continue reading Leveraging Your Company’s Online Presence in a Competitive Industry
by Brittany Berger January 5, 2016 Follow @bberg1010January 5, 2016 We’ve talked about why you should monitor your competitor’s marketing, and how to set up a monitoring dashboard to do so. But really, all that data you’re collecting on competitors is worthless if you don’t know what to do with it. Smart data needs to … Continue reading The 5-Minute Social Media Competitive Analysis
by Sam Warren December 12, 2015 Follow @rankpayDecember 12, 2015 So you’re going to do your own SEO. Where do you start? What’s the first step? Most SEO experts will tell you a campaign should begin with a good old fashioned competitive analysis. You’ve probably done at least one of these before, but it probably … Continue reading SEO Analysis: How to Understand the Competitive Landscape
by Michael Wight December 2, 2015December 2, 2015 In order to keep up with the various changes and developments to the business landscape, it is vital that all businesses have a competitive monitoring strategy. Though competitive analysis covers various avenues, it is particularly fundamental to get to know your competitor’s business and product developments. In … Continue reading Importance of Competitive Monitoring for Businesses
by Janet Spirer November 15, 2015 Follow @saleshorizonsNovember 15, 2015 Customers Buying Journey McKinsey&Co’s David Edelman and Marc Singer recently wrote about the world of consumer buying. We thought the overall conclusion also had relevance for the B2B market. According to Edelman and Singer – “the traditional funnel model in which customers begin with a … Continue reading Shape the Customer’s Decision Journey – Create a Unique Competitive Advantage
Michael WightNovember 7, 2015 Competition is permanent and inherent in the business sphere. Almost every business and company faces competition and aspires to destroy it in order to come out on top and rule the market. This is because competition can be a true menace to your business by obliterating your market share and crashing … Continue reading Why You Should Have a Competitive Monitoring Strategy
Ciaran BlumenfeldOctober 24, 2015 Hashtags are a powerful tool. At one time, only avid social media users were aware them. Nowadays, they’re everywhere. Despite the widespread popularity of hashtags, few brands and businesses know how to use hashtags skillfully. 1. Study Industry and Organization Hashtags. If you attend conferences or belong to trade organizations, there … Continue reading 10 Ways to Use Hashtags To Build Your Brand (and Gain A Competitive Edge)
