by Kevin Homer April 4, 2016 Follow @kevin_homerApril 4, 2016 A company’s website is typically the central hub of its entire marketing strategy. It’s the easiest and most cost-effective marketing component in terms of updating with current information and engaging an audience. It’s the one medium where the allotted space to present information is essentially … Continue reading Leveraging Your Company’s Online Presence in a Competitive Industry
Tag Archives: Competitive
The 5-Minute Social Media Competitive Analysis
by Brittany Berger January 5, 2016 Follow @bberg1010January 5, 2016 We’ve talked about why you should monitor your competitor’s marketing, and how to set up a monitoring dashboard to do so. But really, all that data you’re collecting on competitors is worthless if you don’t know what to do with it. Smart data needs to … Continue reading The 5-Minute Social Media Competitive Analysis
SEO Analysis: How to Understand the Competitive Landscape
by Sam Warren December 12, 2015 Follow @rankpayDecember 12, 2015 So you’re going to do your own SEO. Where do you start? What’s the first step? Most SEO experts will tell you a campaign should begin with a good old fashioned competitive analysis. You’ve probably done at least one of these before, but it probably … Continue reading SEO Analysis: How to Understand the Competitive Landscape
Importance of Competitive Monitoring for Businesses
by Michael Wight December 2, 2015December 2, 2015 In order to keep up with the various changes and developments to the business landscape, it is vital that all businesses have a competitive monitoring strategy. Though competitive analysis covers various avenues, it is particularly fundamental to get to know your competitor’s business and product developments. In … Continue reading Importance of Competitive Monitoring for Businesses
Shape the Customer’s Decision Journey – Create a Unique Competitive Advantage
by Janet Spirer November 15, 2015 Follow @saleshorizonsNovember 15, 2015 Customers Buying Journey McKinsey&Co’s David Edelman and Marc Singer recently wrote about the world of consumer buying. We thought the overall conclusion also had relevance for the B2B market. According to Edelman and Singer – “the traditional funnel model in which customers begin with a … Continue reading Shape the Customer’s Decision Journey – Create a Unique Competitive Advantage
Why You Should Have a Competitive Monitoring Strategy
Michael WightNovember 7, 2015 Competition is permanent and inherent in the business sphere. Almost every business and company faces competition and aspires to destroy it in order to come out on top and rule the market. This is because competition can be a true menace to your business by obliterating your market share and crashing … Continue reading Why You Should Have a Competitive Monitoring Strategy
10 Ways to Use Hashtags To Build Your Brand (and Gain A Competitive Edge)
Ciaran BlumenfeldOctober 24, 2015 Hashtags are a powerful tool. At one time, only avid social media users were aware them. Nowadays, they’re everywhere. Despite the widespread popularity of hashtags, few brands and businesses know how to use hashtags skillfully. 1. Study Industry and Organization Hashtags. If you attend conferences or belong to trade organizations, there … Continue reading 10 Ways to Use Hashtags To Build Your Brand (and Gain A Competitive Edge)
Make Digital Disruption Your Biggest Competitive Advantage
Daniel BurrusAugust 26, 2015 In 1983, I identified digital disruption as one of twenty technology-driven Hard Trends that would increasingly shape the future at an exponential rate, and at the same time drive economic value creation. Today, as more and more industries and businesses become disrupted, it is important to understand that digital disruption happens … Continue reading Make Digital Disruption Your Biggest Competitive Advantage
Conducting a Competitive Analysis using Social Media Data
Sreejata ChatterjeeAugust 16, 2015 Recently, we’ve talked to several brands who are looking to find out more on: How they perform in social vs the competition The sentiment of their brand vs the industry The context in which their brand is most likely to be mentioned vs the competition Tracking brand “wins” Determining who their … Continue reading Conducting a Competitive Analysis using Social Media Data
Competitive Benchmarking with Social Insights
Pam McBrideJuly 29, 2015 You and your competition are neck-and-neck. Suddenly, you pull ahead – you just gained 25 new Twitter followers, bring you to over 1,000, while they’re still stuck in the high three digits. But before you celebrate, ask yourself why you’re comparing the number of Twitter followers you have with the number … Continue reading Competitive Benchmarking with Social Insights
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