Tag Archives: Competitive

Make Digital Disruption Your Biggest Competitive Advantage

Daniel BurrusAugust 26, 2015 In 1983, I identified digital disruption as one of twenty technology-driven Hard Trends that would increasingly shape the future at an exponential rate, and at the same time drive economic value creation. Today, as more and more industries and businesses become disrupted, it is important to understand that digital disruption happens … Continue reading Make Digital Disruption Your Biggest Competitive Advantage →

Conducting a Competitive Analysis using Social Media Data

Social Data

Sreejata ChatterjeeAugust 16, 2015 Recently, we’ve talked to several brands who are looking to find out more on: How they perform in social vs the competition The sentiment of their brand vs the industry The context in which their brand is most likely to be mentioned vs the competition Tracking brand “wins” Determining who their … Continue reading Conducting a Competitive Analysis using Social Media Data →

Working Out Your Competitive Advantage

Productivity

Timothy FreriksJuly 24, 2015 There are very few unique ideas in the world; don’t think you are the first person in the billions of people in the world to think of it. The difference between success and failure relies on a lot of factors, like management and customer service, but every successful product has some … Continue reading Working Out Your Competitive Advantage →

Employee Benefits: Everything You Need To know To Stay Competitive

Career Development

Rob WormleyJuly 12, 2015 Scrimping on employee benefits isn’t the way save a few bucks. Employee benefits are more than just the standard healthcare/retirement package. They are the carrot in front of the horse, both enticing and keeping great employees on your team. They can make you stand out in a crowded and competitive industry. … Continue reading Employee Benefits: Everything You Need To know To Stay Competitive →

Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position

Competition

John TyremanJune 20, 2015 In a recent post, we established that having true, relevant, and provable differentiators will help your firm take the lead in the marketplace. But whom do you need to differentiate your firm from? While there are multiple components to a successful branding research endeavor, today we are going to focus on … Continue reading Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position →

How a Blog Can Make a Small Business Competitive

Business Blogging

Alice ElliottJune 3, 2015 © jun.skywalker, Shop window, via Flickr The main thing I tell a small business, especially a start-up one, is that you should have a blog rather than a website. Because, believe it or not, a blog with added static pages becomes a website. It’s that easy. And you have the added … Continue reading How a Blog Can Make a Small Business Competitive →

Five Ways to Boost Your Company’s Competitive Edge

Competition

Andre W. KleinJune 1, 2015 In times like this, when a global financial crisis threatens many companies, most organizations tend to be concerned about what is coming and decide to cut down budgets in areas that could be strategic when properly managed, such as R&D, Marketing or Training. However, these areas could actually be the … Continue reading Five Ways to Boost Your Company’s Competitive Edge →

4 Cool Competitive Analysis Tools Every Digital Marketer Should Use

Analytics, Digital Marketing

Brian JensenApril 27, 2015 Want to win online? Then there is a lot you can learn from your competitors’ digital marketing strategies, especially those that are currently outperforming you online. Gaining an in-depth understanding into the key strategies being used by your top performing competitors can provide you with the insight and knowledge you need … Continue reading 4 Cool Competitive Analysis Tools Every Digital Marketer Should Use →