John TyremanJune 20, 2015 In a recent post, we established that having true, relevant, and provable differentiators will help your firm take the lead in the marketplace. But whom do you need to differentiate your firm from? While there are multiple components to a successful branding research endeavor, today we are going to focus on … Continue reading Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position
Alice ElliottJune 3, 2015 © jun.skywalker, Shop window, via Flickr The main thing I tell a small business, especially a start-up one, is that you should have a blog rather than a website. Because, believe it or not, a blog with added static pages becomes a website. It’s that easy. And you have the added … Continue reading How a Blog Can Make a Small Business Competitive
Andre W. KleinJune 1, 2015 In times like this, when a global financial crisis threatens many companies, most organizations tend to be concerned about what is coming and decide to cut down budgets in areas that could be strategic when properly managed, such as R&D, Marketing or Training. However, these areas could actually be the … Continue reading Five Ways to Boost Your Company’s Competitive Edge
Louis FoongMay 8, 2015 The term “big data” has become one of those tech buzzwords that people seem to love. But what exactly is “big data” – and more importantly, how do you put it to work for you? This infographic, from Clear Ci, explores some of the best places to harvest data today, including … Continue reading Be More Competitive By Nurturing Big Data (Infographic)
Brian JensenApril 27, 2015 Want to win online? Then there is a lot you can learn from your competitors’ digital marketing strategies, especially those that are currently outperforming you online. Gaining an in-depth understanding into the key strategies being used by your top performing competitors can provide you with the insight and knowledge you need … Continue reading 4 Cool Competitive Analysis Tools Every Digital Marketer Should Use
Personal Branding BlogMarch 9, 2015 80% of open positions are never advertised, according to BH Careers International. Additionally, business owners often obtain lucrative company contracts through personal and professional connections. As a professional, your most valuable asset is your network. A strong network can mean the difference between a plethora of opportunities or long periods … Continue reading Three Tools Will Give You A Huge Competitive Advantage
Katey FerenziFebruary 25, 2015 Completing an analysis of your competition before you open up shop is not only wise, it’s essential to staying in business. By monitoring your competition on an on-going basis, you’ll get to know their behavior, enabling you to anticipate their actions and stay one step ahead. As we well know, competitors … Continue reading Small Business Boot Camp: How to Conduct a Thorough Competitive Analysis for Your Small Business Idea
Rosalind HenshellFebruary 24, 2015 Reputation has always been important to any business. For many businesses, word of mouth and referrals from customers has been a big part of their growth strategy. Even companies with teams of salespeople and generous marketing budgets rely on their brand name and reputation to help seal their deals. In the … Continue reading Your Reputation Is And Always Has Been Your Biggest Competitive Advantage
Sean KimFebruary 23, 2015 There’s a saying that there’s always going to be someone better than you. This is true in every aspect of your life: personally and professionally. There will always be someone who’s a faster runner than you.There will always be someone who’s funnier than you.There will always be someone who’s more successful … Continue reading How To Identify Your Competitive Advantage In Life
by Lindsey Patterson December 31st, 2014 You know what keywords you want to target, but how do you know what its going to take to rank for them? With some good competitive analysis you can find out exactly that. And hopefully find some low hanging fruit. It’s worth mentioning that enterprise tool … Continue reading How to do SEO Competitive Analysis
