Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense. Lydia Jorden on November 8, 2016 During the holidays, we often let a fair part of ourselves go: diet, exercise, budgets and more. But for local search engine optimization (SEO) professionals, there is something … Continue reading Holiday optimization tips for remaining competitive in the SERP
by Patrick Whatman Follow @mrwhatmanOctober 12, 2016 Every smart brand knows the value of analyzing competitors. To really nail your own business strategy, it pays to have a sharp eye on your neighbors’. You can study their social media strategy, how they work with influencers, and their broader PR approach. Or you can get super … Continue reading Competitive Monitoring: How to Build a Strategy in 4 Steps
Why should you be paying attention to the sharing economy? Columnist John Donnelly III dives into the social data that shows the sharing economy’s explosive growth and what marketers stand to gain from it. John Donnelly III on September 27, 2016 Not long ago, when you needed a ride in your city, you’d call a … Continue reading 5 Ws of the sharing economy: How social data gives marketers a competitive edge
Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition. Eric Enge on September 14, 2016 It’s amazing how often I have conversations with people that focus solely on how they can invest $1 and get back $3 or more in a month or less. Sounds … Continue reading Sustainable competitive advantages in digital marketing
by Kara Burney Follow @wkndatburneysAugust 15, 2016 There are many ways a business can go belly up. Disruption. Irrelevance. Obsolescence. For marketers, the most pernicious is the so-called Schumpeterian gale of creative destruction: getting out-branded. Consider as a cautionary tale the battle of Beats versus Bose. Beats by Dre entered the headphones market in 2008 … Continue reading How to Motivate Your Team with Competitive Intelligence
by John W Hayes July 21, 2016 Follow @john_w_hayesJuly 21, 2016 Ecommerce professionals used to talk about the Internet creating a “level playing field” for businesses of all shapes and sizes to compete on, but now that virtually everyone sells online, that playing field is looking increasingly waterlogged, making it incredibly difficult to find a … Continue reading When Everyone Sells Online, Where Do You Find a Competitive Edge?
by Ryan Schwartzberg June 16, 2016June 16, 2016 “Are any other brands already trying to get in contact with this consumer, and if so, how will that impact my conversion rates?” When you make the decision to purchase a lead, you’re often doing so without any way to know which of your peers have already … Continue reading Solving Lead Buyer Challenges: Competitive Position
by Larry Kim June 14, 2016June 14, 2016 Paid search is a pretty awesome channel. Obviously, I’m a huge fan – I built a company around it. But it’s not without its challenges. For one, as the chart below illustrates, the cost per click (CPC) in certain highly competitive verticals can get super expensive – … Continue reading RLSA for Competitive Markets: A Ridiculously Awesome Way Forward in PPC
by Larry Kim May 22, 2016May 22, 2016 It’s often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft. Of course, part of the fun of rivalry is stealing customers from your rivals. You can … Continue reading 5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition
by Kyle Wong May 3, 2016 Follow @kwong47May 3, 2016 The tech community loves to use a variety of adjectives and nouns to describe its talent: the “A” Players, 10Xers, rockstars, ninjas, game-changers, world-class, etc. All of these descriptors denote great people make great companies. In an HBR article, Michael Schrage from MIT says, “great … Continue reading The Competitive Advantage of Employing a Full-Stack Designer
