Arik HansonMarch 14, 2015 The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). I came upon this post from Dustin McKisson, vice president at something called First Resource. It’s a familiar story. Person starts publishing on LinkedIn out of curiousity. Person published one story that … Continue reading Why Aren’t More company Leaders Publishing On LinkedIn?
Kelly ShepskoMarch 12, 2015 As we all know, all good things must come to an end, and while the power of social media marketing won’t drift away any time soon, it’s time to end my three-part blog series about getting started with LinkedIn marketing. In parts one and two of Setting Up Shop on LinkedIn … Continue reading Setting Up Shop on LinkedIn Company Pages: Engagement and Analytics
Phil SingletonMarch 11, 2015 Many in digital media continue to underestimate the influence of Google. It’s no longer just a cool tech company; Google is now part of the global economic infrastructure. While many people are caught in the hype of social media, the plain fact is that Internet searches are what drive purchase decisions. … Continue reading SEO For Startup Companies: How One Tech Company Nailed It
Katie MarcarioMarch 11, 2015 I have to say, out of all of the social media networks, Instagram is one of my top faves. Why? Because photos, filters, and fun. There are over 300 million monthly active users and 2.5 billion daily likes, so there’s that, too. BRANDING YOURSELF/YOUR COMPANY I think it’s important from a … Continue reading Why Your Company Should Have an Instagram Account
JC Social MediaMarch 10, 2015 There’s no more umming and ahhing about this one. Twitter is the most important platform for a business in 2015 to be on and we’re going to explain why. Long gone are the days when a well maintained Facebook account sufficed as an entire company’s social media presence and, amongst … Continue reading 9 Reasons Your Company HAS To Be On Twitter
Laura HoganMarch 3, 2015 The homepage for Code and Theory, a website design company, has only 12 words on it. But don’t let that fool you. It features a level of sophistication and user friendliness rare in the online world. The company recently redesigned the homepage of Vogue right before Fashion Week in September. Dan … Continue reading Website Redesign 101: What You Need To Know Before You Hire A Company
Business.comFebruary 25, 2015 For better or for worse, most marketing tactics are now built upon content. In fact, according to the Content Marketing Institute’s 2015 B2B Content Marketing Trends & Benchmarks report, 70% of B2B marketers are creating more content than they did one year ago. According to the same CMI study, company blogs are … Continue reading Why the Company Blog is More Important Than You Think
Brent PohlmanFebruary 25, 2015 Too often, we hear that company culture is way too strong for people to make a difference because old rules are in place and people need to understand that company politics is the rule at most companies. I know, because I have seen it over the course of my career. Today, … Continue reading Set The Right Tone At Your Company
Jordana KleinFebruary 22, 2015 The majority of the time when a consumer experiences good customer service, they won’t take the time to sit down and write a positive review. But the second a customer may have one, slight issue with your service, they want to tweet, Facebook, post a review, or comment about their negative … Continue reading How to Help Your Company Bounce Back From Bad Reviews
Peter BaronFebruary 21, 2015 I had lunch the other day with a friend who asked, hypothetically, if I thought passion for helping a community could be the basis for starting a company. My first thought was that anything can be the basis for starting a company, but can it be the basis for a successful … Continue reading Can Passion For Helping a Community Be The Basis For Starting a Company?
